 | News for the wholesale distribution industry | March 15, 2007 |
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| Best Practices |  |  |
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- Creative ways to utilize the Internet
The key to optimizing Internet usage and Web site traffic is to engage customers and employees. Host a contest or create a distinctive video or slogan that generates buzz among customers. Encourage efficiency at the workplace by creating a wiki, or collaborative Internet workspace, or take advantage of online applications, which allow employees to ditch memory drives and data disks and go mobile. Forbes
(3/8)
- How to make the biggest sale of all
Hiring a business broker to help sell your small business can be a good idea: It can increase the purchase price by as much as 20%, some brokers say, and the general fee is about 10% to 15% of the sale, so you should be able to recoup the expense. Also, most large broker firms don't require payment until after the sale. CNNMoney.com/Fortune/FSB Magazine
(3/13)
| Management | | |
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- Be prepared for inevitable leadership shift
Aging is a part of life, even for CEOs and other business leaders. You can better prepare your company for the transition after you retire, by selecting, training and grooming your replacement well before the time comes. The Economist
(3/6)
| Customer Relations | | |
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- Lifetime value of a "free" customer
"Free" customers provide indirect value to a business, says Harvard Business School professor Sunil Gupta. For example, buyers on eBay don't pay the auction Web site directly, but they encourage more sellers -- who do pay fees and commissions -- to post items on the site. In this way, they bring value to a business over time without directly contributing to its profits. HBS Working Knowledge
(3/7)
| Training and Presentation | | |
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- Tech advances helpful for benefits reps, but hard copies still king
Despite the ease and efficiency afforded to benefits administration and enrollment through new technologies, many human resources reps still prefer providing all employees with hard copies of complete compensation packages and regular statements. "Printed benefit statements are an efficient and cost-effective solution for getting the word out to all employees," says the vice president of sales at Benefit Software Inc. BenefitNews.com
(2/1)
| Closing the Deal | | |
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The power of Internet visibility
"In the past, your whole image depended on how good a job your marketing department did," Jon Carder, founder and CEO of MojoPages.com, says in Sales and Marketing Management. "Now, with the Internet, people want to know who's behind the company, and the amount of trust you get from being transparent, you can't get from marketing."
| NAW Insider | | |
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NEW "Facing the Forces of Change" report available now!
Facing the Forces of Change®: Lead the Way in the Supply Chain by the NAW Institute for Distribution Excellence is now available. This all-new study provides practical insights into key trends impacting the wholesale distribution supply chain and is packed with specific action ideas and planning tools that executives can use today to lead the way in their supply chains.
| Weekly Poll | | |
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Does your business have a blog?
After voting once, check out the real-time poll results on NAW's All Access page as often as you'd like.
 | Yes |
| No |
| Not yet but we might develop one |
| We used to have one but not anymore |
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| | Recent NAW SmartBrief Issues:
- Wednesday, March 14, 2007
- Monday, March 12, 2007
- Friday, March 09, 2007
- Wednesday, March 07, 2007
- Monday, March 05, 2007
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