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November 3, 2009 Sign up Forward Archive Advertise News for the non-alcoholic refreshment beverage industry   Industry News    Reed's buys juice company Sonoma Sparkler The Sonoma Sparkler juice brand has been sold to Reed's in a deal valued at $252,000. Sonoma Sparkler sold its bottling plant to Langer Juice Co. earlier this year, and since June, the sparkling juices have been bottled by Reed's. The Press Democrat (Santa Rosa, Calif.) (11/2) Diedrich Coffee to be acquired by Peet's Peet's Coffee & Tea Co. plans to buy Diedrich Coffee, with brands that include Gloria Jean's, Black Tiger and Flor de Apanas. The $213 million transaction will make Diedrich, founded in 1972, a wholly owned subsidiary of Peet's. American City Business Journals/San Francisco (11/3) Half-price drink deals lead to more Dairy Queen food sales Since July, Dairy Queen operators have had the option of offering half-price soft drinks, shakes and Arctic Rush frozen beverages on weekdays between 2 and 4 p.m. Stores offering the deal saw a traffic boost that led to more food sales, said a company official. QSRWeb.com (11/2) Monarch continuing ACUTEfruit sampling program Monarch Beverages is expanding its sampling program of ACUTEfruit, its nutrient-enhanced energy beverage made of 100% fruit juice. Initial distribution is focused on convenience and drug channels for the canned beverage, offered in Orange Passion Fruit, Strawberry Guava, Mixed Berry Kiwi and Tangerine Apple. Convenience Store News (11/2) Vacant Coca-Cola plant gets a makeover A Coca-Cola bottling facility in Aiken, S.C., is getting spruced up to make it more attractive to buyers, says the listing agent. The building has been empty for about two years and was used most recently as a distribution warehouse. Aiken Standard (S.C.) (11/2) Other News Jolt Cola might go out of business Rochester Democrat and Chronicle (N.Y.) (10/29)   50% OF BEVERAGE VOLUME COMES FROM RETAILER PRICE PROMOTIONS! Learn how to "Achieve Riskless Profits" with retailer price promotions! TABS Group has developed an Analytical Breakthrough that will change the way Manufacturers and Retailers Promote! Click on the icon below to download your FREE copy of the "Riskless Profits" white paper written by Dr. Kurt Jetta, President and Founder of the TABS Group based in Shelton, CT.     Environment Watch  Starbucks sets ambitious recycling goal Starbucks wants 100% of its cups to be recyclable by 2012, but reaching that goal is a significant challenge. The company must create an infrastructure within communities for getting the cups to recycling facilities. QSR Magazine (11/2009)   Marketing Report  Illy's U.S. strategy relies on partnerships IllyCaffè is forming partnerships with independent coffee shops in the U.S. as a strategy for building a following without having to rent or buy locations. The Italy-based coffee maker supplies Italian espresso machines, recipes, training and supplies, and the cafe promises to sell only Illy coffee for at least three years. The Wall Street Journal (tiered subscription model) (11/3) Other News OMD adds China drinks business to PepsiCo duties Advertising Age (tiered subscription model) (11/2) Starbucks revamps its reward-card system MediaPost Communications/Marketing Daily (11/3)   Featured Content    A Shaky CIT-uation Steve Viuker Becoming a Collections Expert: The Small Claims Options Michelle V. Raftner Navigating Small Business Rewards Cards Linsey Knerl How I Tweet Guy Kawasaki Redefine Networking: Stop Looking Above, Start Looking Around Scott Belsky   Regulatory and Legislative Update  Consumers Union analysis finds BPA in canned foods An analysis by Consumers Union found measurable levels of BPA in a number of canned goods, some of which had "BPA free" labels. An American Chemistry Council spokesman countered that the results of the analysis were "inconsistent with the conclusions of expert regulators worldwide, all of which have confirmed that BPA exposure levels are low, and well within safety standards." Los Angeles Times (11/3)   ABA News  Sip & Savor, an ABA blog Check in daily to get the inside scoop on all things beverages so you can make informed decisions about our products, as well as the issues surrounding our industry. We hope you enjoy what you read -- and contribute to the conversation. 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