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December 9, 2008
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Editor's Viewpoint
  • Looking back at 2008
     
    Adam Mazmanian
    Lead Editor
    If it was not for the credit crunch and economic downturn that has dominated the news since September, 2008 would be remembered as the year of social media.

    The year saw a presidential election driven in part by social networking, the rise of Facebook as an interactive platform and the rapid spread of mobile interactivity through the popular iPhone.

    IAB rolled out a slew of initiatives in 2008, including campaign measurement guidelines, e-mail data management best practices, a digital video ad-serving template and more. IAB hosted another sold-out MIXX Conference and Expo, and at the MIXX Awards ceremony, handed out 55 honors across 18 categories.

    Business news saw the rapid proliferation of ad networks, and Web portal Yahoo! successfully staving off a takeover attempt by Microsoft, only to see a search ad sharing deal with Google fall prey to regulatory concerns.

    This IAB SmartBrief special year-end report wraps up a busy year in the interactive media and advertising space. Part I highlights the most important trends, stories and events of 2008. Part II, which will hit your inbox Thursday, will provide a glimpse into what's in store for 2009.

    Here's what was most important to you in 2008, as voted on by the clicks of IAB SmartBrief readers.

  Best of 2008 
  Your Favorite SmartQuotes 
When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened."
--Alexander Graham Bell,
American inventor
The most successful people are those who are good at Plan B."
--James Yorke,
mathematics and physics professor
Pick battles big enough to matter, small enough to win."
--Jonathan Kozol,
American nonfiction writer and educator
You must be the change you wish to see in the world."
--Mahatma Gandhi,
Indian political leader
It is our responsibilities, not ourselves, that we should take seriously."
--Peter Ustinov,
British actor and writer
In any moment of decision the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing."
--Theodore Roosevelt,
26th president of the U.S.
We are what we repeatedly do. Excellence, therefore, is not an act but a habit."
--Aristotle,
ancient Greek philosopher
Most companies don't exercise patience during the hiring process. There is no development system that is going to compensate for making a bad hire."
--Eric Foss,
CEO of Pepsi Bottling
Service is the rent we pay for being. It is the very purpose of life, and not something you do in your spare time."
--Marian Wright Edelman
children's activist
  

Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual IAB endorsements. The news reported in SmartBrief does not necessarily reflect the official position of IAB.
 
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