| February 16, 2009 | News for the wholesale distribution industry |
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| News and Trends |  |  |
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- Anderson News halts magazine-distribution operations
Anderson News announced the suspension of the company's magazine-distribution business roughly a week after it began assessing publishers a 7-cent-per-copy surcharge to help offset what Anderson has described as "unsustainable costs." In a statement, company officials said they are in talks with publishers and retailers to hammer out a plan that would enable Anderson to stay in business. Times Daily (Florence, Ala.)
(2/11)
| Best Practices |  |  |
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- Good design, strategic sending methods boost e-mail marketing success
Key strategies can help in boosting your permission-based e-mail marketing program. They include starting out with certain segments of your list to prevent hard bounces that can hurt your reputation with the ISPs and keeping the e-mail design clean by not bogging it down with too many graphics. A good guiding principle is 60% text and 40% graphic. MarketingProfs
(2/10)
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- Failures can be the building blocks of growth
Our failures can provide critical lessons, and some tips for parlaying failures into growth experiences include objectively analyzing one's role in the failure, imaging the likely outcome had something been done differently and deciding what alternative courses to take if a similar situation arises in the future. DaveKahle.com
(2/6)
| Hot Topics |  |  |
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Top five news stories selected by NAW SmartBrief readers in the past week.
- Results based on number of times each story was clicked by readers.
| Small Business Manager |  |  |
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- Put must-do tasks ahead of other demands
Discerning the difference between what is urgent and what is important is a critical-thinking process that can help small-business owners become more efficient with time management. An important task is one that needs to be done, needs to be done now and will help meet an important objective. The Kansas City Star (Mo.)
(2/9)
| Executive Life |  |  |
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- Virginia glider club celebrates "flying in its purest sense"
Curtis Wheeler might be a commercial pilot, but he's also a committed booster of general aviation. "There's not a good understanding in America today about what general aviation is doing for people, and we'd like to try and promote that," says Wheeler, a member of the Skyline Soaring Club in Front Royal, Va., and a pilot for US Airways. As a glider pilot, Wheeler says he loves "flying around small airports, closer to the terrain than we would be in any circumstance in an airline operation." Wheeler says clubs such as his offer a chance to develop "the stick and rudder skills that can be honed in a relaxed and recreational environment for both amateur and professional pilots -- and that was a big payoff that day in New York City." Warren County Report (Front Royal, Va.)
(2/11)
- Southwest tests in-flight Internet access on one jet
Southwest Airlines' test of in-flight Internet access will start with one jet and eventually include four aircraft. Passengers will be able to log on for free during the test period, which is expected to last a few months. Paul Flaningan, a spokesman for Southwest, said the carrier had not yet decided how much to charge passengers for the access after the test concludes. The Seattle Times/The Associated Press
(2/10)
| NAW Insider |  |  |
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Register right away for Sales and Marketing Optimization Consortium
NAW Institute for Distribution Excellence has launched a new alliance with Texas A&M's Industrial Distribution program. The alliance, announced last week at NAW's Executive Summit in Washington, D.C., will promote best practices in the wholesale distribution industry through its Council for Research on Distributor Competitiveness. CRDC's mission is to "create a competitive advantage for wholesaler-distributors by developing new industry research programs and delivering that research to industry executives and their management teams," this article says.
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Train inside sales reps how to generate profitable sales
In today's economic climate, inside sales personnel are responsible for generating sales and making sure those sales are profitable. Essentials of Profitable Inside Sales in Distribution provides a real-world, in-depth understanding of the expanded role of inside sales. Use this training workbook to show your inside sales staff exactly how they contribute to the health and well-being of your company.
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| Weekly Poll |  |  |
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If you had to pick one, which technology would you most like to see available for use during flights?
After voting once, check out the real-time poll results on NAW's All Access page as often as you'd like.
 | Cell phones |
 | Internet |
 | Other |
 | None -- I don't need to use gadgets when I fly. |
| SmartQuote |  |  |
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 | Don't worry when you are not recognized, but strive to be worthy of recognition."
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- Friday, February 06, 2009
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