Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/npjIhMrCCBsEAdEiAq

News for advertising professionals | December 9, 2008
 

Editor's Viewpoint
  • Looking back at 2008
     
    Adam Mazmanian
    Lead Editor
    It's hard to pin down the biggest story in the world of advertising and marketing this year. The credit crunch and economic downturn prompted a wave of belt tightening among marketers and agencies. At the same time, a robust and energetic political season provided record election takes for broadcast and online media. Social networking took hold as a seemingly unstoppable force in media, and the mainstreaming of online everything continued unabated.

    This AAF SmartBrief special year-end report wraps up a busy year in the interactive media and advertising space. Part I highlights the most important trends, stories and events of 2008. Part II, which will hit your inbox Thursday, will provide a glimpse into what's in store for 2009.

    Here's what was most important to you in 2008, as voted on by the clicks of AAF SmartBrief readers.


  Best of 2008 
  Your Favorite SmartQuotes 
It is our responsibilities, not ourselves, that we should take seriously."
--Peter Ustinov,
British actor and writer
When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened."
--Alexander Graham Bell,
American inventor
In any moment of decision the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing."
--Theodore Roosevelt,
26th president of the U.S.
The most successful people are those who are good at Plan B."
--James Yorke,
mathematics and physics professor
We are what we repeatedly do. Excellence, therefore, is not an act but a habit."
--Aristotle,
ancient Greek philosopher
Pick battles big enough to matter, small enough to win."
--Jonathan Kozol,
American nonfiction writer and educator
Most companies don't exercise patience during the hiring process. There is no development system that is going to compensate for making a bad hire."
--Eric Foss,
CEO of Pepsi Bottling
You must be the change you wish to see in the world."
--Mahatma Gandhi,
Indian political leader
Service is the rent we pay for being. It is the very purpose of life, and not something you do in your spare time."
--Marian Wright Edelman
children's activist
  

Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual AAF endorsements. The news reported in SmartBrief does not necessarily reflect the official position of AAF.
 
Subscriber Tools
     
Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise
Senior Account Director:  Dena Malouf (202) 407-7837
 
Read more at SmartBrief.com
A powerful website for SmartBrief readers including:
 
 
 Recent AAF SmartBrief Issues:   Lead Editor:  Adam Mazmanian
     
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005		 
 
© 1999-2011 SmartBrief, Inc.® Legal Information