IAB SmartBrief Special Report

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September 9, 2009

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News for advertising, marketing and media professionals

Coming up at the 2009 MIXX Conference & Expo

The IAB's MIXX Conference & Expo, the preeminent event for marketing and agency professionals and the publishers and technology firms who help drive their efforts, is being held at the Crowne Plaza Hotel in Manhattan's Times Square, Sept. 21 to Sept 22.

MIXX brings together thought leaders, practitioners and industry insiders for two days of panels, workshops, keynotes and networking. The event culminates with the presentation of the MIXX Awards, which recognize excellence in all facets of interactive advertising, including strategy, creative development and execution, media placement and integration, effectiveness and ROI.

Noted speakers include Yahoo! Executive Vice President and Chief Marketing Officer Elisa Steele, IAB Board Chairman and Chairman and founder of 24/7 Real Media David Moore, IAB President and CEO Randall Rothenberg. A few keynotes, presentations and discussions are listed below.

MIXX 2009 is almost SOLD OUT! Click here for registration information.

IAB SmartBrief is pleased to bring you this preview of the MIXX Conference & Expo. If you are not already an IAB SmartBrief subscriber, sign up to receive our FREE, daily IAB SmartBrief to stay on top of developments in the interactive advertising industry.

Creativity

A case study in TV-social net mashups
When Intuit wanted to drive participation in the "Superstatus" social-media contest, it turned to NBC Universal. The resulting cross-promotion, which tied custom vignettes involving NBCU shows to the "Superstatus" contest, boosted awareness and participation. Matt Weisbecker, director of sales at NBC Universal Digital Media, and Seth Greenberg, director of Digital Marketing at Intuit, discuss the effort.
Monday, Sept. 21, 4 p.m. to 4:30 p.m., Broadway Ballroom Act II, 4th floor.

Creative summit
Two leading lights in the creative side of the interactive industry, Bob Greenberg, chairman, CEO and global chief creative officer of R/GA, and Nick Law, EVP, chief creative officer, North America of R/GA, take the stage for what is being billed as a "fireside chat."
Tuesday Sept. 22, 11 a.m. to 11:40 a.m.

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Innovation

What's next for AOL?
AOL is in the process of remaking itself as an independent media company. CEO Tim Armstrong talks to the MIXX audience about the business of content creation, and how Internet technology firms can meet consumers' needs while providing marketers with a hospitable advertising environment.
Monday, Sept. 21, 11:45 a.m. to 12:15 p.m.

Online video -- paid or free?
Will television and online video gravitate toward a subscription model or will free content rule the day? Geoff Ramsey, CEO and co-founder of eMarketer, moderates a debate on the future of television and what it means for marketers and media companies, between Tivo's Tara Maitra, vice president, general manager, Content Services and Ad Sales, and Avner Ronen, CEO and co-founder of boxee.
Monday, Sept. 21, 5:15 p.m. to 6 p.m., Broadway Ballroom Act III, 4th floor

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Impact

The new brand experience
Ann Lewnes, senior vice president for corporate marketing at Adobe, talks about the "new advertising" -- based around brand experience, revolutionary media and measurement and focused customer awareness. Her presentation will include real-life previews of Adobe's game plan.
Monday, Sept. 21, 9:15 a.m. to 9:45 a.m.

Game-changing technology
What game-changing technologies will transform the interactive advertising environment in the years to come? Yusuf Mehdi, senior vice president, Online Audience Business Group at Microsoft Corp., shares his vision of the future of online advertising.
Monday, Sept. 21, 9:50 a.m. to 10:30 a.m.

What makes a new-media pitch work?
Want a behind-the-scenes look at how to pitch a major marketer on social, mobile and gaming ad plays? Three leading executives, Doug Chavez, senior manager, digital marketing at Del Monte Foods, Gigya CEO David Yovanno and AdMob's vice president of sales, Tony Nethercutt, show how to identify the optimal media mix for a major brand.
Monday, Sept. 21, 4 p.m. to 5 p.m., in the Broadway Ballroom Act IV, 4th floor.

Thought Leadership

Charlie Rose interviews Chris Anderson
The Charlie Rose on-stage interview is one of the most eagerly anticipated sessions at the MIXX Conference & Expo. This year, the celebrated journalist interviews Chris Anderson, editor in chief of Wired magazine and author of "FREE: The Future of a Radical Price."
Tuesday, Sept. 22, 9 a.m. to 9:45 a.m.

Kutcher on convergence
Ashton Kutcher, actor, producer and media entrepreneur, will talk about how content creators can reach mass audiences on the Web. The co-founder of Katalyst Media discusses what the changing digital landscape means for marketers, broadcasters, programmers and consumers.
Tuesday, Sept. 22, 3:45 p.m. to 4:15 p.m.

Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual IAB endorsements. The news reported in SmartBrief does not necessarily reflect the official position of IAB.

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