| October 3, 2007 | News for the wholesale distribution industry |
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- Q-and-A: Graybar's Bob Reynolds discusses W-D industry
Industrial Distribution interviews Robert A. Reynolds Jr., chairman, president and CEO of electrical and telecommunications distributor Graybar. Reynolds discusses his company's successes as well as marketplace challenges, retaining top employees and private labeling's effect on the wholesale-distribution industry. Industrial Distribution
(10/1)
     
 | Join Lawson at booth #509 of the Network '07 conference October 24-27 in Anaheim, California. Lawson is a global provider of software and services specifically tailored for the distribution sector. The right technology solution can be the key to achieving your growth goals. Visit www.lawson.com/distribution for more information. |
| Best Practices |  | |
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- Tap into emotions to build the brand
The importance of the emotional drivers behind the purchase of a brand has become critical information for marketers. Some key tips for building a brand around buyers' emotions include paying attention to semiotics, conducting design research, and considering consumers' gut reactions. Fast Company
(9/2007)
- Ten tips for cutting costs
Cutting costs can be essential in boosting bottom-line profit. A list of 10 tips for slashing costs includes reimbursing employees for mileage instead of providing company cars; using virtual communication to reduce office space; drop-shipping products straight to customers to reduce storage costs; and providing insurance allowances instead of group insurance to workers. Entrepreneur
(9/2007)
| Sales | | |
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- Timing needs to be right when seeking a referral
Most salespeople miss the chance to get referrals, simply because they neglect to plan for this important conversation and don't know exactly what they need to ask for -- or when to ask for it. The best time to ask for a referral is right after a successful transaction, this expert says. Inc.com
(9/1)
| Small Business Manager | | |
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- Ansoff Matrix offers innovation guideline
The Ansoff Matrix, though developed in 1957, offers an ideal illustration of entrepreneurial innovation that is still relevant today. The theory shows four different growth strategies are a result of mixing and matching current or new products with existing or emerging markets, and it can apply to business aspects from product development to market penetration. BusinessWeek
(9/24)
| Executive Life | | |
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- Business traveler wish list for hotels puts value on basics
Despite continuing efforts to one-up each other on fancy amenities, hotels continue to ignore the basics that business travelers want and need, this travel writer asserts. This writer's wish list of hotel-room basics includes at least one strong hook for a garment bag; space in the mini-bar for a guest's own items; and power outlets within easy reach of the desk. Portfolio.com
(10/2)
| NAW Insider | | |
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NAW Executive Summit: "What the Very Best Distributors Do"
NAW's Executive Summit, Jan. 29 to 31, 2008, in Washington, D.C., will be the most interactive meeting we've ever convened, with lots of leading distribution company executives on stage to specifically tell you what they're doing to nurture a Leadership Culture, create Operational Efficiency, and sharpen Customer Focus. Read more about the program, and register at the early bird discount rate!
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Get more from your Virtual Terminal through Solveras
NAW teams with Solveras to provide wholesaler-distributors with the latest processing technology. Virtual Terminal allows processing from any computer with Internet access. It provides businesses lower cost card-not-present transactions. Mail, telephone orders can be processed through secure Web-based application that's easy to use. Get a FREE savings analysis to see the program savings. For information, visit http://www.solveras.com/naw.html or call (800) 613-0148.
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Brand-new "5 Fundamentals for the Wholesale Distribution Sales Manager"
This book from the NAW Institute for Distribution Excellence offers a practical but powerful approach for taking your sales force to the next level. It includes essential theories, key concepts and real-world stories taken from the front lines of wholesale distribution. Use this book as a foundation to help you become an effective, high-performing sales manager. Order your copies today!
| Weekly Poll | | |
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Does your company have any part-time employees?
After voting once, check out the real-time poll results on NAW's All Access page as often as you'd like.
 | Yes, we could not do business without them. |
| Yes, we have a few. |
| No, but we have considered hiring some. |
| No, we do not have a need for part-timers. |
| SmartQuote | | |
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 | A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
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Read more at SmartBrief.com |
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| | Recent NAW SmartBrief Issues:
- Monday, October 01, 2007
- Friday, September 28, 2007
- Wednesday, September 26, 2007
- Monday, September 24, 2007
- Friday, September 21, 2007
| | | Lead Editor: Ashley McMaster
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