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News for the wholesale distribution industry | October 4, 2007     Best Practices  Video gives Web site a little something extra A Web site without video is a bit "like Jell-O without [the whipped] cream," this writer says in MarketingProfs. A creative, informative video can add the "eureka factor," helping to give your business a voice. MarketingProfs (free registration) (10/2) Noncash rewards may have greater impact than cash incentives Noncash rewards may have a much longer-lasting impact than cash rewards that are soon spent and forgotten about. Most salespeople will tell their managers they prefer cash incentives, but some experts say noncash rewards, such as electronics or sporting event tickets, consistently produce better performance in workplace environments. SalesForceXP (10/2007)   Management  Time to put out the "firefighting cycle" with leadership It's not unusual for workplaces to build "firefighting cycles," in which the office "hero" spends most of the day dealing with crises while failing to address more important priorities. Breaking this cycle includes committing to making a culture shift within the workplace. American City Business Journals (10/1)   Customer Relations  Business can find new customers by enlarging e-mail list Increasing your e-mail list is an opportunity to bring in new customers and build lasting relationships with them. This Entrepreneur article offers tips for adding contacts to the list, including providing incentives for signing up. MSNBC/Entrepreneur (10/1)   Training and Presentation  Mentoring program eases path for newcomers A mentoring program at one Rochester, N.Y.-based credit union pairs up new recruits with mentors to guide them. In an interview, a training expert at the organization discusses the program's success and says it's important to choose appropriate mentors and give them recognition for their efforts. Manage Smarter (10/2)   Closing the Deal  Lower your risks, start out online "Your first order of business may be to rethink your plans and start your company online, where the costs are smaller and risks lower," business writer Karen E. Klein says in answer to a reader's question in BusinessWeek about starting a catalog company.   NAW Insider  Learn, apply the essentials of profitable inside sales This NAW Institute book provides a real-world, in-depth understanding of the expanded role of inside sales. Inside sales personnel are responsible for generating sales and making sure those sales are profitable. This book shows inside sales reps how they contribute to your company's health and well being. Make it as an essential component in your company's training program. Order today! Transform your sales force for the 21st century Distribution companies, by their nature, should be sales-oriented companies. However, many distributors don't do sales very well. That's the premise behind Transforming Your Sales Force for the 21st Century, Second Edition. Written by Dave Kahle for distribution sales managers and executives, this new second edition provides a blueprint to transform sales forces into highly directable, effective and focused performers. Architectural Consultant Super Enterprises New York City, NY Business Developer Super Enterprises New Jersey Commercial Territory Manager Super Enterprises Northern New Jersey Credit Manager Gustave A. Larson Company Pewaukee, Wisconsin General Manager/Operations Manager-Construction Materials Industry Barnsco West, Inc. Greeley, CO 80631 Chief Financial Officer Benco Dental Company Wilkes-Barre, PA Territory Manager Behler-Young West Michigan   Weekly Poll  Does your company have any part-time employees? After voting once, check out the real-time poll results on NAW's All Access page as often as you'd like. Yes, we could not do business without them. Yes, we have a few. No, but we have considered hiring some. No, we do not have a need for part-timers.     Subscriber Tools       Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Sales Account Director:  Mark Lasser 303-284-9864 Download Media Kit   Read more at SmartBrief.com A powerful Web site for SmartBrief readers including: Breaking News Industry Home Competitor News Readers' Choice Press Releases Search Archive Get this RSS Feed Publish your Press Release       Recent NAW SmartBrief Issues: Wednesday, October 03, 2007 Monday, October 01, 2007 Friday, September 28, 2007 Wednesday, September 26, 2007 Monday, September 24, 2007     Lead Editor:  Ashley McMaster       Mailing Address: SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005     © 1999-2009 SmartBrief, Inc.® Legal Information