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 | Vary, tailor incentives to get best performance
A sales manager should think of incentives as any reward that an employee values, including cash, prizes or even a good work environment. A new study also shows that while nearly 80% of workers say they value cash as incentives, their performance was better when working toward a non-cash reward. SalesDriver (12/19) 
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 | Winning over customers often involves the whole company
Involving a variety of employees in the sales process creates a more consulting-based style of sales, often with great success. Some companies go so far as hand-delivering documents to prospective clients or taking software developers to meetings to land the deal. "I've rarely gone on a sales call alone. Our people really know the technical and business problems, and when I show up with them, it demonstrates the depth of the company," an executive with DataCert says. Inc.com (11/1) 
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 | Q-and-A: PR exec gives tips on becoming a great leader
A good leader must demonstrate many qualities, and in an interview, Cara Good, owner and president of California-based PR agency WunderMarx, outlines the five roles of great leaders: futurist, historian, ambassador, analyst and contrarian. "One of the most important leadership opportunities is to know what you stand for and be able to communicate it. This helps you distinguish yourself from the competition and provide true leadership -- not 'me too' copycat management," Good advises. Entrepreneur (10/2006) 
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 | Good customer service essential -- and easy
Customer service is an essential part of any business, and providing good customer service is not that hard. Knowing your products and customers, as well as providing what you promise, are a few of the many ways to make the buying experience better for customers. AllBusiness.com (12/19) 
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 | Focus on customers in employee training
While job duties, benefits and company policies are important, employee training often neglects the most important thing about a company: its customers. Some of the most valuable information in training should be who the customers are, why they are important and how a company can best meet their needs. American City Business Journals/Columbus (12/15) 
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 | Set goals to become better, more balanced leader
"Goals save time, provide balance but they also reduce stress because using your goals to focus your life and choices makes it easier to make those choices," sales consultant Rick Johnson says in CEO Strategist. 
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 | NAW and The Hartford
NAW has partnered with The Hartford to offer insurance expertise and comprehensive coverage tailored to the specific needs of wholesaler-distributors. The Hartford also offers expedited claims handling services and a countrywide network of loss control and risk management experts to help wholesaler-distributors protect their businesses and minimize loss costs. More information available here. 
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What are your employees worth?
As the U.S. economy continues to expand, wholesaler-distributors are reconsidering their staffing needs and how to attract and keep top performers. NAW's 2006 Employee Compensation Report, completely new, is available immediately for downloading to your desktop. It lets you see how your company's compensation program compares with those of other wholesale distribution companies. 
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 | Does your office hold a holiday party?
After you've voted, check out the real-time poll results on NAW's All Access page. |
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Product announcements appearing in SmartBrief are paid advertisements and do not
reflect actual NAW endorsements. The news reported in SmartBrief does not necessarily
reflect the official position of NAW.
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