| July 3, 2007 | News for the wholesale distribution industry |
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| News and Trends |  |  |
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- Corporate-wellness programs' popularity increases
Corporate-wellness programs are becoming increasingly popular by placing ultimatums on getting healthy and handing out fees to those who don't join and rewards to those who do. Companies such as Worthington Industries have jumped on the corporate-wellness program bandwagon by offering a gym with free classes and cash bonuses to employees who participate. TIME
(6/14)
    
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| | Good help is hard to find.
NAW SmartBrief to the rescue! You won't reach a more targeted, qualified audience in the wholesale distribution industry. Get started now and post your open positions in NAW SmartBrief. | |
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| Best Practices | | |
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- Use trade shows to your advantage
Trade shows should be used as a means to develop relationships and make meaningful contacts within your target audience. In order to make a trade show a successful marketing tool, identify the correct show, use proper signage and follow up on leads. Inc.com
(6/1)
- Eat healthy when you're on the road
When traveling for business, do your best to avoid quickservice restaurants and instead focus on high-fiber and low-fat foods that will keep you full, and remember to stay hydrated. Try ordering salads, baked potatoes or the vegetarian option for a healthy and fulfilling meal when dining out. CNN
(6/30)
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- Ensure a good landing on your Web page
Landing pages, the initial Web page where customers land after clicking on an advertisement or e-mail link, can be an inexpensive, easy way to display your marketing pitch. However, they can be confusing, look unrefined and provide a low conversion rate if poorly executed. MarketingProfs (free registration)
(6/26)
| Small Business Manager | | |
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- It's OK to let go of your company
Sorting out your relationship with your company after you've sold it or been acquired will prove to be a challenge if you are unable to relinquish control. Move forward and focus on the future by dealing with major changes and accepting the terms of the new deal. American City Business Journals
(6/25)
| Executive Life | | |
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- Buy a Blu-ray player, get five free movies
Consumers buying certain Blu-ray players between July 1 and Sept. 30 will be eligible to receive five free movies from a list of 21 titles. The offer, from the Blu-Ray Disc Association, includes such titles as "Blazing Saddles" and the recent "Babel." Dealerscope
(7/2)
| NAW Insider | | |
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Learn, apply the essentials of profitable inside sales
This NAW Institute book provides a real-world, in-depth understanding of the expanded role of inside sales. Inside sales personnel are responsible for generating sales and making sure those sales are profitable. This book shows inside sales reps how they contribute to your company's health and well being. Make it as an essential component in your company's training program. Order today!
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The Hertz green collection: Reserve and conserve
Now you can reserve fuel-efficient, environmentally-friendly cars that are both easy on the wallet and suitable for families and small groups traveling together. Reservable by specific make and model with an EPA highway fuel efficiency rating of 28 miles or more per gallon. To enroll in the NAW/Hertz Business Account Program, visit NAW's Web site.
| Weekly Poll | | |
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According to the Entrepreneur article featured in Monday's SmartBrief, which best describes your sales personality?
After voting once, check out the real-time poll results on NAW's All Access page as often as you'd like.
 | Type F -- aggressive, competitive and impatient |
| Type M -- a people-person and a relationship builder |
| Type G -- relentless but not flashy or fuzzy |
| A combination of two or more |
| SmartQuote | | |
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 | A positive attitude may not solve all your problems, but it will annoy enough people to make it worthwhile."
--Herm Albright,
writer
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Read more at SmartBrief.com |
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A powerful Web site for SmartBrief readers including:
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| | Recent NAW SmartBrief Issues:
- Monday, July 02, 2007
- Friday, June 29, 2007
- Wednesday, June 27, 2007
- Monday, June 25, 2007
- Friday, June 22, 2007
| | | Lead Editor: Ashley McMaster
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