| July 1, 2008 | News for the wholesale distribution industry |
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| Best Practices |  |  |
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- Keeping promises: Base service on customer expectations
Failure to deliver on a service promise can cause customers to move to the competition. Anand Subramaniam of Worldwide Marketing offers eight tips on how to keep the promise. The suggestions include making sure the brand strategy is in line with operations and setting service goals based on changing customer expectations and profitability. Manage Smarter
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| Small Business Manager |  |  |
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| Executive Life |  |  |
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Brand new: Make your operations lean in challenging times
Becoming lean in distribution is more important than ever in today's challenging economic market. Applying lean concepts makes sense because becoming lean means becoming a more effective distributor. And becoming lean will lead to higher profitability. Lean Operations in Wholesale Distribution focuses on the lucrative operations area and discusses steps distributors must take to design and manage a lean culture.        
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Save on overnight shipping with DHL ShipReady
NAW and DHL have partnered to offer a unique delivery service from DHL Express. Members can ship anywhere in the continental U.S. for one flat rate with no weight limits, extra fees or fuel surcharges. Receive two free envelopes with your first order by visiting the ShipReady site and entering the promo code NAWSR07.        
| Weekly Poll |  |  |
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Do you have a fall-protection plan?
After voting once, check out the real-time poll results on NAW's All Access page as often as you'd like.
 | Yes, we are fully prepared in case of a fall emergency. |
 | We have a plan, but it needs to be updated. |
 | No, we do not have a plan, but it should be addressed. |
 | We do not require a plan for falls. |
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| | Recent NAW SmartBrief Issues:
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- Friday, June 27, 2008
- Thursday, June 26, 2008
- Wednesday, June 25, 2008
- Monday, June 23, 2008
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Contributing Editor: Nancy Melville | Robert Jones
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