 | News for the wholesale distribution industry | July 5, 2007 |
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| Best Practices |  |  |
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- Don't be afraid of hard work, embrace it
Putting in extra work may seem difficult, taxing or even uncomfortable at the time but will pay off when you make the sale or learn a valuable lesson in coping with being pushed to do more than you thought you could do. Entrepreneur
(7/2007)
- Benefits of a free trial
Offering a free trial is a great way to nab new customers who may not be willing to pay for a new service or product when they already believe they are getting the best deal. However, small businesses with tight marketing budgets need to handle free trials with care to ensure they don't damage the bottom line. "The hard part is knowing where to draw the line," says one business consultant. Forbes
(6/21)
| Management | | |
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- Define your leadership style
How you cope with change and guide others through transitions defines what kind of leader you are. Whether you are a Conserver, Pragmatist or Originator, what is important is to be able to identify your style and use its characteristics to better interact with others. Inc.com
(6/1)
| Customer Relations | | |
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- Meet customer needs to close the deal
Keep the customer's needs in mind and don't forget to simply ask for the order when the time comes to close a sale. "Some sales evolve naturally and the customer initiates the close, but makes no mistake, it's the salesperson's job to ask for the order whenever possible," says management consultant Rick Johnson. CEO Strategist
(6/28)
| Training and Presentation | | |
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- Presentation technology works best with preparation
Online meeting technology can really benefit businesses if they take the time to understand what tools they need. By doing a little research, businesses can make informed, cost-effective purchases of technology that will increase productivity. They should also map out a plan for implementation and for measuring effectiveness after the purchase. Manage Smarter
(7/3)
| Closing the Deal | | |
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Branding a small business
"A personal brand for someone in a small business is instantly recognizable, stands for something of value, and creates word of mouth about you," says Suzanne Bates, president and CEO of Bates Communications, in SmartBiz.com. "As we all know, word of mouth is an absolute must if you're going to have a successful small business."
| NAW Insider | | |
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Improve your branch profitability with powerful new tool
Do you need help understanding your financial statement? Could you use a tool to build a powerful business plan? My Business Analysis [MBA] will do both and show you how to use financial analysis to find the path toward improving your branch profitability. Every branch manager should use the MBA to focus time and effort to improve their operating income.
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Invest your training dollars wisely and develop top performers
The NAW Institute for Distribution Excellence publication Smart Investments addresses the long-ignored aspect of the industry training and development. Let it help you identify a strategy for employee development, engage your staff to move forward with common vision and purpose, ensure that your training dollars are invested wisely and think about how to use training and development activity to reach your strategic business objectives.
| Weekly Poll | | |
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According to the Entrepreneur article featured in Monday's SmartBrief, which best describes your sales personality?
After voting once, check out the real-time poll results on NAW's All Access page as often as you'd like.
 | Type F -- aggressive, competitive and impatient |
| Type M -- a people-person and a relationship builder |
| Type G -- relentless but not flashy or fuzzy |
| A combination of two or more |
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| Advertise |
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Sales Account Director:
Mark Lasser 303-284-9864
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Read more at SmartBrief.com |
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| | Recent NAW SmartBrief Issues:
- Tuesday, July 03, 2007
- Monday, July 02, 2007
- Friday, June 29, 2007
- Wednesday, June 27, 2007
- Monday, June 25, 2007
| | | Lead Editor: Ashley McMaster
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