| News for the cable and broadband industry | November 4, 2009 |
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A look back at CTAM Summit 2009
Event delivers educational sessions, technology insights and personal connections |
Denver fall snow showers did not deter attendees from soaking in all the CTAM Summit had to offer last week (Oct. 25 to 27). A discussion about advanced advertising kicked off the event Sunday to a standing-room-only crowd. Beyond advanced advertising, social media, programming and on-demand were among the many topics covered during the educational sessions that ran throughout the course of the show.
Attendees also were offered face time with top cable industry players, including Joe Rooney of Cox Communications, Kathy Timko of Canoe Ventures, Joan Gillman of Time Warner Cable Media Sales and Tony Werner of Comcast. The Q-and-A style sessions were designed to help attendees make more personalized connections.
Several individuals and companies were also honored for their work in the cable industry, including Turner Broadcasting's being inducted into CTAM Hall of Fame. It was another busy year for the Mark Awards, which attracted more than 1,000 entries. Showtime Networks took home 38 awards, the most of any other contender in the competition, while A&E Networks won the Top of the Mark Award for its "The Andromeda Strain" campaign.
Next year, CTAM Summit will move to New Orleans as part of the weeklong fall cable event. The Summit 2010 will run Oct. 17 to 19.
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| At a Glance |  |  |
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- Beales: Summit delivered face time
CTAM Summit 2009 offered an unprecedented lineup of educational discussions on topics such as interactive advertising, content migration and 3-D TV. It also was designed, according to CTAM President and Chief Executive Officer Char Beales, to offer ample time for face-to-face meetings with colleagues that will serve to "create even more value" for attendees. Multichannel News
(10/26)
    
| News from the Show | | |
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- Mark Awards honors cable's marketing efforts
The National Geographic Channel broke Discovery Channel's 1998 record for a single, basic-cable network at this year's CTAM Summit Mark Awards by winning 16 awards. Showtime Networks received the most awards by taking home 38, and A&E's "The Andromeda Strain" won the Top of the Mark Award for its marketing. Multichannel News
(10/28)
- Hall of Fame honors for Turner marketing campaigns
Turner Broadcasting is the 2009 inductee into the CTAM Hall of Fame for the branding and marketing campaigns of sister networks TNT ("We Know Drama") and TBS ("Very Funny"). The campaigns were recognized for their branding that delivered focused messaging to consumers and enabled branded sponsorship platforms that made both networks "must buys" for advertisers. Multichannel News
(10/26)
- Suddenlink: Keep heavy discounts out of enterprise offers
When marketing business services to the enterprise community, cable providers should keep their offers simple and not discount too heavily. Business customers like discounts, according to Suddenlink Communications Vice President of Marketing Beverly Gambell, but, she said, "if you're too cheap, they might think you don't have a reliable product." Broadcasting & Cable
(10/26)
- Cable's role in the social-media landscape
A panel of media executives issued a strong warning to media companies attending the CTAM Summit: Embrace and use social-media outlets such as Facebook and Twitter or lose ground and viewers to those who do. Since social networking has become so prevalent among consumers of all ages, it's crucial that media companies use social-media outlets to reach out and market to their customers, the panelists said. Multichannel News
(10/26)
| Speakers & Sessions | | |
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- Comcast's Burke says "online video is off the charts"
Steve Burke, Comcast's chief operating officer, on Sunday told an audience at CTAM Summit 2009 that the company's OnDemand Online trial is an effort to "get in front of the biggest social movement" he has ever seen. "Online video consumption is off the charts," said Burke, and content providers need to do something to change the television business model before it is too late. Broadcasting & Cable
(10/25)
- A close-up look at TV Everywhere
Two industry panels discussed the TV Everywhere initiative. In this report, Advertising Age gleans eight key points from the discussions about TV Everywhere, noting it will let broadband subscribers download full-length episodes of select cable shows onto their computers for viewing. Advertising Age
(10/27)
- On-demand content takes center stage at panel discussion
The hottest development on the cable TV landscape right now is content that viewers can access whenever and wherever they want it, according to cable executives participating in a panel discussion at CTAM Summit 2009. Tony Werner, the chief technology officer at Comcast, said that two-thirds of the time the company's subscribers were watching TV on time-shifting platforms such as video on demand or digital video recorders. CEDMagazine.com
(10/27)
| Advanced Advertising/ITV | | |
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- Panel says interactive advertising shows potential
Even in its developmental stages, interactive-advertising initiatives are moving the needle on viewer engagement, according to executives participating in a panel discussion at CTAM Summit 2009. A&E Television Networks, for instance, has used interactive applications on a trial basis with some programming on its History channel and has been rewarded with ratings bumps of 15% to 20%. Broadcasting & Cable
(10/26)
- CEO: Ads key to Hulu's business model
Hulu is following an ad-driven business model and is certainly not about "giving it away for free," Jason Kilar, the video site's CEO, said in response to concerns over Hulu's impact on traditional broadcasting. "We're focused on having a long-term business that serves the needs of consumers and advertisers on terms that work for them," Kilar said. Broadcasting & Cable
(10/27)
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Hulu boss wants to partner with cable on TV Everywhere: Jason Kilar, the chief executive officer of online video site Hulu.com, during a panel discussion, said that his company would be eager to work with the cable industry on TV Everywhere-style initiatives. "We'd love to be a part of that," he said. "We can help, and I think we can be part of the solution." Cable Digital News
(10/27)
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