| News for medical technology professionals | December 13, 2007 |
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| Editor's Viewpoint |
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Looking forward to 2008
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Kathryn Doherty, AdvaMed SmartBrief Lead Editor
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Part I of this AdvaMed SmartBrief special year-end report looked back at the most important trends and stories of 2007. Part II, below, highlights our predictions and yours for what's in store for 2008.From where I sit, the upcoming year will present many challenges and opportunities for our industry. Companies, along with the FDA, must work to educate consumers about device-safety procedures and regulations and ensure that compliance and device safety remains a top priority. The ICD and stent markets will strive to rebound and boost the image of these important products. In the policy arena, universal health care proposals will gain attention as the presidential elections near, and the industry will continue to seek reimbursement policies that recognize the contributions from new technologies. As for events, the first half of the year promises the Emerging Growth Company Conference and the AdvaMed 2008 Annual Conference Meeting in Palm Springs, Calif. Visit the AdvaMed Web site for full details.
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| Your Predictions |  | |
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What has been the top issue of 2007?
- Drug-coated stent safety -- 44%
- Company layoffs and cost-cutting measures -- 32%
- Reauthorization of user fee act -- 14%
- Patent reform legislation -- 10%
    
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What should get more attention in 2008?
- Medicare reimbursement that keeps pace with new technologies -- 35%
- Chronic disease care and early prevention -- 32%
- Improving image of FDA and device-safety procedures -- 18%
- Easing access to global markets -- 15%
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Do you think universal health care will become a reality in 2008?
- No -- 71%
- Maybe by 2010 -- 26%
- Yes -- 3%
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Do you anticipate strict state- or federal-level legislation on industry gifts and compensation to doctors next year?
- Yes, there will be new regulations -- 63%
- Maybe, there could be some new rules -- 22%
- No, the issue will fizzle -- 15%
| AdvaMed 2008 Events | | |
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Product announcements appearing in SmartBrief are paid advertisements and do not
reflect actual AdvaMed endorsements. The news reported in SmartBrief does not necessarily
reflect the official position of AdvaMed.
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Read more at SmartBrief.com |
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A powerful website for SmartBrief readers including:
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| | Recent AdvaMed SmartBrief Issues:
- Wednesday, December 12, 2007
- Tuesday, December 11, 2007
- Monday, December 10, 2007
- Friday, December 07, 2007
- Thursday, December 06, 2007
| | | Lead Editor: Kathryn Doherty
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