<?xml version="1.0" encoding="ISO-8859-1"?>
<rss version="2.0"><channel><title>IAB SmartBrief</title><description>Designed specifically for advertising, marketing and media executives, IAB SmartBrief is a FREE daily e-mail newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition.&amp;nbsp;Click&amp;nbsp; &lt;a href='http://www.smartbrief.com/iab/index.jsp?sb_code=rss'&gt;here&lt;/a&gt; to subscribe.</description><link>http://www.smartbrief.com/news/iab?sb_code=rss</link><image><url>http://www.smartbrief.com/images/xml/generic/logos/sb_logo.gif</url><title>IAB SmartBrief</title><link>http://www.smartbrief.com/news/iab?sb_code=rss</link></image><language>en-us</language><lastBuildDate>20 Nov 2009 10:20:52 CST</lastBuildDate><item><title>Pharma marketers: FDA taking too long with social-media Rx</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D7C06F83D-1449-4276-A541-399D583AFDED%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Pharmaceutical marketers complain the FDA is taking too long to establish social-media regulations for drugmakers, which are &nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D7C06F83D-1449-4276-A541-399D583AFDED%26brief%3DIAB%26sb_code%3Drss%26%26campaign%3Drss&i=246C2E1B-EE01-45CE-893D-75B67545DFF7">More</a>-&nbsp;</div>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D7C06F83D-1449-4276-A541-399D583AFDED%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>Marketing Trends &amp; Research</category></item><item><title>News sites see year-over-year dip in October readership</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D168805A5-ACCD-4127-8063-437790DC29EF%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Due in part to last October's closely watched news events -- including the presidential campaign and the financial crisis -- &nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D168805A5-ACCD-4127-8063-437790DC29EF%26brief%3DIAB%26sb_code%3Drss%26%26campaign%3Drss&i=246C2E1B-EE01-45CE-893D-75B67545DFF7">More</a>-&nbsp;</div>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D168805A5-ACCD-4127-8063-437790DC29EF%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>Marketing Trends &amp; Research</category></item><item><title>"Brand protection firewall" to shield display ads</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3DD975002E-FCA5-476D-BBB6-3055352C748A%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">For advertisers concerned about where their brands may appear online, AdSafe Media has launched a new firewall service design&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3DD975002E-FCA5-476D-BBB6-3055352C748A%26brief%3DIAB%26sb_code%3Drss%26%26campaign%3Drss&i=246C2E1B-EE01-45CE-893D-75B67545DFF7">More</a>-&nbsp;</div>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3DD975002E-FCA5-476D-BBB6-3055352C748A%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>Marketing Trends &amp; Research</category></item><item><title>AOL offers buyouts to one-third of work force</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D0B285E30-FEC2-43B2-A24B-4900189B118F%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">In advance of its spin-off as an standalone company from Time Warner, AOL is looking to reduce its headcount by about 2,500. &nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D0B285E30-FEC2-43B2-A24B-4900189B118F%26brief%3DIAB%26sb_code%3Drss%26%26campaign%3Drss&i=246C2E1B-EE01-45CE-893D-75B67545DFF7">More</a>-&nbsp;</div>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D0B285E30-FEC2-43B2-A24B-4900189B118F%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>Company Watch</category></item><item><title>Nielsen ratings come to Microsoft's Xbox Live</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D8843C61B-E15C-4298-AABA-9E4908667631%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Microsoft has partnered with Nielsen to institute TV-type ratings for its Xbox Live network, particularly the "1 vs. &nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D8843C61B-E15C-4298-AABA-9E4908667631%26brief%3DIAB%26sb_code%3Drss%26%26campaign%3Drss&i=246C2E1B-EE01-45CE-893D-75B67545DFF7">More</a>-&nbsp;</div>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D8843C61B-E15C-4298-AABA-9E4908667631%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>Company Watch</category></item><item><title>Google debuts tool to provide captions for YouTube clips</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D9E033091-F9BF-4682-801A-022BADC3484A%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Google, with the addition of a new tool that provides English-language text captions to many YouTube clips, has improved acce&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D9E033091-F9BF-4682-801A-022BADC3484A%26brief%3DIAB%26sb_code%3Drss%26%26campaign%3Drss&i=246C2E1B-EE01-45CE-893D-75B67545DFF7">More</a>-&nbsp;</div>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D9E033091-F9BF-4682-801A-022BADC3484A%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>Company Watch</category></item><item><title>Salon's Gingras: Brands "matter more than ever"</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3DC3840A62-F8E7-4647-8E7C-8F2D78A480FD%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Salon.com CEO Richard Gingras says bringing the 15-year-old Web magazine to profitability will mean using improved SEO to gro&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3DC3840A62-F8E7-4647-8E7C-8F2D78A480FD%26brief%3DIAB%26sb_code%3Drss%26%26campaign%3Drss&i=246C2E1B-EE01-45CE-893D-75B67545DFF7">More</a>-&nbsp;</div>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3DC3840A62-F8E7-4647-8E7C-8F2D78A480FD%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>Company Watch</category></item><item><title>Why labels don't matter anymore</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D47BEED8C-22FC-4D07-B956-4208E29A38BE%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">"Aren't we all digital?" asks Darryl Ohrt, founder of the creative agency Plaid. &nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D47BEED8C-22FC-4D07-B956-4208E29A38BE%26brief%3DIAB%26sb_code%3Drss%26%26campaign%3Drss&i=246C2E1B-EE01-45CE-893D-75B67545DFF7">More</a>-&nbsp;</div>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D47BEED8C-22FC-4D07-B956-4208E29A38BE%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>Agency News</category></item><item><title>Kohl's promotes Black Friday sales online</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D99B98532-66BD-4D1E-9589-C63D1355ED48%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">This weekend, Kohl's begins the promotional push for its "After Thanksgiving Day" Black Friday sale event with print and TV a&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D99B98532-66BD-4D1E-9589-C63D1355ED48%26brief%3DIAB%26sb_code%3Drss%26%26campaign%3Drss&i=246C2E1B-EE01-45CE-893D-75B67545DFF7">More</a>-&nbsp;</div>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D99B98532-66BD-4D1E-9589-C63D1355ED48%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>Marketer News</category></item><item><title>Video game marketers use social-media tactics</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3DD3D12F85-D675-44E9-A390-7B6161845185%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Facebook and Twitter campaigns, along with interactive online content, are driving the latest tactics in video game marketing&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3DD3D12F85-D675-44E9-A390-7B6161845185%26brief%3DIAB%26sb_code%3Drss%26%26campaign%3Drss&i=246C2E1B-EE01-45CE-893D-75B67545DFF7">More</a>-&nbsp;</div>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3DD3D12F85-D675-44E9-A390-7B6161845185%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>Interactive Media</category></item><item><title>Courts rule companies may not always monitor e-mail use</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D62FE85D4-AA70-48AB-9ACC-AA87C89E3DC7%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Courts increasingly are taking employee privacy rights into consideration regarding the use of e-mail at work. &nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D62FE85D4-AA70-48AB-9ACC-AA87C89E3DC7%26brief%3DIAB%26sb_code%3Drss%26%26campaign%3Drss&i=246C2E1B-EE01-45CE-893D-75B67545DFF7">More</a>-&nbsp;</div><p><div style="background-image:url('/images/briefs/common/graphicbox_top.gif');background-repeat:no-repeat;clear:both;margin:0 auto;margin-top:14px;border:1px solid #000000;padding:4px;padding-top:18px;"><strong>Display Account Manager, Auto - Detroit</strong>
<br/>Google Inc.</div></p>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D62FE85D4-AA70-48AB-9ACC-AA87C89E3DC7%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>Career Development</category></item><item><title>Only Two Classes Remain in 2009</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D93B66C3D-20FB-4586-A67B-648B4921C2FF%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Get Your Interactive Education from the Experts!
&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D93B66C3D-20FB-4586-A67B-648B4921C2FF%26brief%3DIAB%26sb_code%3Drss%26%26campaign%3Drss&i=246C2E1B-EE01-45CE-893D-75B67545DFF7">More</a>-&nbsp;</div>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D93B66C3D-20FB-4586-A67B-648B4921C2FF%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>IAB News</category></item><item><title>Jonathan Winters, comedian, author and artist</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D6F859F1F-DFBC-4374-995C-EDF565DAA5E7%26brief%3Diab%26sb_code%3Drss%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Nothing is impossible. Some things are just less likely than others.&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D6F859F1F-DFBC-4374-995C-EDF565DAA5E7%26brief%3DIAB%26sb_code%3Drss%26campaign%3Drss&i=246C2E1B-EE01-45CE-893D-75B67545DFF7">More</a>-&nbsp;</div>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D246C2E1B-EE01-45CE-893D-75B67545DFF7%26copyid%3D6F859F1F-DFBC-4374-995C-EDF565DAA5E7%26brief%3Diab%26sb_code%3Drss%26campaign%3Drss&amp;i=246C2E1B-EE01-45CE-893D-75B67545DFF7</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>SmartQuote</category></item></channel></rss>