Designed specifically for executives in the marketing at-retail industry, POPAI SmartBrief is a FREE, daily e-mail newsletter. It provides the latest news and information marketing at-retail professionals need to know. Sign up today to receive POPAI SmartBrief.&nbsp;Click&nbsp; <a href='http://www.smartbrief.com/popai/index.jsp?sb_code=rss'>here</a> to subscribe.http://www.smartbrief.com/news/popai?sb_code=rsshttp://www.smartbrief.com/images/xml/generic/logos/sb_logo.gifhttp://www.smartbrief.com/news/popai?sb_code=rssen-us23 Nov 2009 11:32:19 CSThttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3DFC9C61DE-5B98-4FA7-9F47-C8B6485E0F07%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558BSupervalu has partnered with Valassis Communications to launch an in-store marketing program beginning in May.  -More- ]]>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3DFC9C61DE-5B98-4FA7-9F47-C8B6485E0F07%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558B23 Nov 2009 00:00:00 CSTTop Storyhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3DD46569C2-A8D1-4183-A399-D28EE98BF3B0%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558BAt its first 2020Vision meeting since 1998, Coca-Cola CEO Muhtar Kent said the company will more than double revenue to $200  -More- ]]>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3DD46569C2-A8D1-4183-A399-D28EE98BF3B0%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558B23 Nov 2009 00:00:00 CSTIndustry Focushttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3D8F542059-7A9B-4C4A-8396-C7124568FD96%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558BAs Kraft Foods considers raising its bid for Cadbury, and Hershey and Ferrero indicate interest as well, Nestlé is said  -More- ]]>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3D8F542059-7A9B-4C4A-8396-C7124568FD96%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558B23 Nov 2009 00:00:00 CSTIndustry Focushttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3D157EEA3C-D9CA-44AE-B49A-913D690FFE84%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558BMajor companies including Unilever, Cadbury and music retailer HMV are all setting up pop-up shops in the U.K.  -More- ]]>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3D157EEA3C-D9CA-44AE-B49A-913D690FFE84%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558B23 Nov 2009 00:00:00 CSTIndustry Focushttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3D4D0AF2B7-7746-4F4D-AE2A-2D4F5380DFC3%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558BIn an effort to boost what's expected to be a weak holiday shopping season, some malls are increasing spending on decorations -More- ]]>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3D4D0AF2B7-7746-4F4D-AE2A-2D4F5380DFC3%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558B23 Nov 2009 00:00:00 CSTShopper Engagementhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3DA684E925-C3D7-4733-8AB9-B2573FA730E2%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558BKroger will offer $10 discounts for every $100 that customers spend on gift cards.  -More- ]]>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3DA684E925-C3D7-4733-8AB9-B2573FA730E2%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558B23 Nov 2009 00:00:00 CSTShopper Engagementhttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3DBC56D92B-69C6-42A7-86C0-ACDFF4D7D7EC%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558BBusinesses are on track to file a record number of false-advertising complaints with the ad division of the Council of Better -More- ]]>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3DBC56D92B-69C6-42A7-86C0-ACDFF4D7D7EC%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558B23 Nov 2009 00:00:00 CSTMarketing Spotlighthttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3D25F37F29-E7E3-4C29-B1FE-B73C85152A48%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558BBen & Jerry's has created Maple Blondie, named for Vermont snowboard champion Hannah Teter.  -More- ]]>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3D25F37F29-E7E3-4C29-B1FE-B73C85152A48%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558B23 Nov 2009 00:00:00 CSTMarketing Spotlighthttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3D23E580E9-45E6-4629-AB57-4FC0B8A0AEFA%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558BPOPAI's At-Retail Marketplace, OMA Awards and a lineup of seminars are all part of GlobalShop, the largest store design and a -More- ]]>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3D23E580E9-45E6-4629-AB57-4FC0B8A0AEFA%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558B23 Nov 2009 00:00:00 CSTPOPAI Newshttp://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3D38A800D4-8C27-439D-925A-F30EE0C7121E%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558BA man who dares to waste one hour of time has not discovered the value of life. -More- ]]>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D25F9BD5B-9A23-4667-A272-263F1A77558B%26copyid%3D38A800D4-8C27-439D-925A-F30EE0C7121E%26brief%3Dpopai%26sb_code%3Drss%26%26campaign%3Drss&i=25F9BD5B-9A23-4667-A272-263F1A77558B23 Nov 2009 00:00:00 CSTThe Endcap