<?xml version="1.0" encoding="ISO-8859-1"?>
<rss version="2.0"><channel><title>SmartBrief on Social Media</title><description>Designed for marketers and decision makers who need to stay ahead of social networking trends, SmartBrief on Social Media is a FREE daily e-mail newsletter. It delivers hard-to-find news on creative social marketing campaigns, emerging technologies, research and best practices.&amp;nbsp;Click&amp;nbsp; &lt;a href='http://www.smartbrief.com/socialmedia/index.jsp?sb_code=rss'&gt;here&lt;/a&gt; to subscribe.</description><link>http://www.smartbrief.com/news/socialmedia?sb_code=rss</link><image><url>http://www.smartbrief.com/images/xml/generic/logos/sb_logo.gif</url><title>SmartBrief on Social Media</title><link>http://www.smartbrief.com/news/socialmedia?sb_code=rss</link></image><language>en-us</language><lastBuildDate>20 Nov 2009 13:29:32 CST</lastBuildDate><item><title>Twitter reports end of Oprah's show before it's official</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3DDE188A4B-68F0-4F65-A4E8-F3DEF627BF32%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&amp;i=1D8BDE02-5857-4749-AA9C-E2813B500164</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Twitter was abuzz Thursday with news that Oprah Winfrey would announce the end of her longtime talk show this morning. &nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3DDE188A4B-68F0-4F65-A4E8-F3DEF627BF32%26brief%3DSocialMedia%26sb_code%3Drss%26%26campaign%3Drss&i=1D8BDE02-5857-4749-AA9C-E2813B500164">More</a>-&nbsp;</div><p><div style="background-image:url('/images/briefs/common/graphicbox_top.gif');background-repeat:no-repeat;clear:both;margin:0 auto;margin-top:14px;border:1px solid #000000;padding:4px;padding-top:18px;"><a target="_blank" href="http://www.omniture.com/go/25875"><B>11 Advanced SEM Strategies</B><BR/></a>
Are your SEM costs up, or conversions down? Ben Brutsch explores strategies that can help, such as:<BR/>
- Deep funnel analysis<BR/>
- SEO and SEM synergies<BR/>
- Campaign Fencing<BR/>
<a target="_blank" href="http://www.omniture.com/go/25875"><B>Download Now</B></a>
<br/><a href="http://www.omniture.com/go/25875"><img border="0" src="http://www.smartbrief.com/images/i/7D8F73BB-570A-49CC-BC2B-B3AC203FA7CB/002092_bannerlogolockup_120x110_v0_en.gif"/></a></div></p>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3DDE188A4B-68F0-4F65-A4E8-F3DEF627BF32%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&amp;i=1D8BDE02-5857-4749-AA9C-E2813B500164</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>Today's  Buzz</category></item><item><title>Each e-contact worth $948 to IBM</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3D2CFA8E10-E26E-4737-8411-AE66AA5D30BB%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&amp;i=1D8BDE02-5857-4749-AA9C-E2813B500164</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">IBM is embracing social media, but unlike many other firms, it is backing up its efforts with numbers. &nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3D2CFA8E10-E26E-4737-8411-AE66AA5D30BB%26brief%3DSocialMedia%26sb_code%3Drss%26%26campaign%3Drss&i=1D8BDE02-5857-4749-AA9C-E2813B500164">More</a>-&nbsp;</div>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3D2CFA8E10-E26E-4737-8411-AE66AA5D30BB%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&amp;i=1D8BDE02-5857-4749-AA9C-E2813B500164</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>Ideas in Action</category></item><item><title>Game consoles don't quite integrate social sites</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3D10C5F387-A539-40DE-A274-05B100A3E121%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&amp;i=1D8BDE02-5857-4749-AA9C-E2813B500164</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Facebook and Twitter are now on Xbox 360 and PlayStation 3, but the way the tools are implemented renders them useless, Gus M&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3D10C5F387-A539-40DE-A274-05B100A3E121%26brief%3DSocialMedia%26sb_code%3Drss%26%26campaign%3Drss&i=1D8BDE02-5857-4749-AA9C-E2813B500164">More</a>-&nbsp;</div>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3D10C5F387-A539-40DE-A274-05B100A3E121%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&amp;i=1D8BDE02-5857-4749-AA9C-E2813B500164</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>Ideas in Action</category></item><item><title>Social media helps fight crime in U.K.</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3DA6190DF4-A6F3-4B53-826E-77FDE8C63354%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&amp;i=1D8BDE02-5857-4749-AA9C-E2813B500164</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Police officers in the U.K. &nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3DA6190DF4-A6F3-4B53-826E-77FDE8C63354%26brief%3DSocialMedia%26sb_code%3Drss%26%26campaign%3Drss&i=1D8BDE02-5857-4749-AA9C-E2813B500164">More</a>-&nbsp;</div><p><div style="background-image:url('/images/briefs/common/graphicbox_top.gif');background-repeat:no-repeat;clear:both;margin:0 auto;margin-top:14px;border:1px solid #000000;padding:4px;padding-top:18px;"><B>Stay on top of social media throughout the day using <a target="_blank" href="http://social-media.alltop.com/">Social&#150;Media.Alltop</a></B>.  We've aggregated all the top social-media sites and blogs like Mashable, ReadWriteWeb, CenterNetworks, and Chris Brogan in one place. You'll see the five latest headlines from each source and a preview of the first paragraphs. Scan all the social-media news in seconds!
<br/><a href="http://social-media.alltop.com/"><img border="0" src="http://www.smartbrief.com/images/i/54C4B1DE-C29A-45FB-8975-7104C1281F27/atbanner120_2.jpg"/></a></div></p>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3DA6190DF4-A6F3-4B53-826E-77FDE8C63354%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&amp;i=1D8BDE02-5857-4749-AA9C-E2813B500164</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>Ideas in Action</category></item><item><title>Twitter asks: "What's happening"</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3DD7BF429D-BEDB-466F-B11D-48D6DF42502D%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&amp;i=1D8BDE02-5857-4749-AA9C-E2813B500164</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Twitter officially changed the prompt that greets users each time they log on from "What are you doing" to "What's happening.&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3DD7BF429D-BEDB-466F-B11D-48D6DF42502D%26brief%3DSocialMedia%26sb_code%3Drss%26%26campaign%3Drss&i=1D8BDE02-5857-4749-AA9C-E2813B500164">More</a>-&nbsp;</div>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3DD7BF429D-BEDB-466F-B11D-48D6DF42502D%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&amp;i=1D8BDE02-5857-4749-AA9C-E2813B500164</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>The Takeaway</category></item><item><title>Don't spam LinkedIn groups with links</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3D9E972143-B6D5-4A4D-A44B-51259D31E284%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&amp;i=1D8BDE02-5857-4749-AA9C-E2813B500164</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Newbies to a LinkedIn group need to establish a reputation before they post links, or they will be considered spammers, Doron&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3D9E972143-B6D5-4A4D-A44B-51259D31E284%26brief%3DSocialMedia%26sb_code%3Drss%26%26campaign%3Drss&i=1D8BDE02-5857-4749-AA9C-E2813B500164">More</a>-&nbsp;</div>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3D9E972143-B6D5-4A4D-A44B-51259D31E284%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&amp;i=1D8BDE02-5857-4749-AA9C-E2813B500164</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>The Takeaway</category></item><item><title>Video ads not as effective on social sites</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3D587427B4-DC75-4892-B09D-07913B89CB58%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&amp;i=1D8BDE02-5857-4749-AA9C-E2813B500164</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Video ads are not as successful on social networks as they are on content Web sites because users don't engage with ads -- by&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3D587427B4-DC75-4892-B09D-07913B89CB58%26brief%3DSocialMedia%26sb_code%3Drss%26%26campaign%3Drss&i=1D8BDE02-5857-4749-AA9C-E2813B500164">More</a>-&nbsp;</div>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3D587427B4-DC75-4892-B09D-07913B89CB58%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&amp;i=1D8BDE02-5857-4749-AA9C-E2813B500164</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>The Takeaway</category></item><item><title>Social nets pose real IT risks</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3D227C1ADD-3D9E-429D-8EC3-4E1FE43FEFCD%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&amp;i=1D8BDE02-5857-4749-AA9C-E2813B500164</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Social media escapes oversight at many companies, providing security vulnerabilities that can threaten an enterprise network,&nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3D227C1ADD-3D9E-429D-8EC3-4E1FE43FEFCD%26brief%3DSocialMedia%26sb_code%3Drss%26%26campaign%3Drss&i=1D8BDE02-5857-4749-AA9C-E2813B500164">More</a>-&nbsp;</div>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3D227C1ADD-3D9E-429D-8EC3-4E1FE43FEFCD%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&amp;i=1D8BDE02-5857-4749-AA9C-E2813B500164</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>The Takeaway</category></item><item><title>Brian Solis, writing on PR 2.0</title><link>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3DC9F38B64-F022-46F1-8FDA-1FAF1E735E6A%26brief%3Dsocialmedia%26sb_code%3Drss%26campaign%3Drss&amp;i=1D8BDE02-5857-4749-AA9C-E2813B500164</link><description><![CDATA[<div style="clear:both;margin:20px auto;color:#666;">Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the &nbsp;-<a href="http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3DC9F38B64-F022-46F1-8FDA-1FAF1E735E6A%26brief%3DSocialMedia%26sb_code%3Drss%26campaign%3Drss&i=1D8BDE02-5857-4749-AA9C-E2813B500164">More</a>-&nbsp;</div>]]></description><guid>http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D1D8BDE02-5857-4749-AA9C-E2813B500164%26copyid%3DC9F38B64-F022-46F1-8FDA-1FAF1E735E6A%26brief%3Dsocialmedia%26sb_code%3Drss%26campaign%3Drss&amp;i=1D8BDE02-5857-4749-AA9C-E2813B500164</guid><pubDate>20 Nov 2009 00:00:00 CST</pubDate><category>SmartQuote</category></item></channel></rss>