You wouldn't have won if we'd beaten you."
--Yogi Berra,
National Baseball Hall of Fame member
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| CAC SmartBrief |
| November 11, 2009 |
Screenvision to bring live feed programming to 300 theaters
In an effort to attract a wider audience with off-peak documentaries, live sports events, arts performances and other complementary programming, Screenvision will bring new live feed technology to 300 movie theaters by the end of next year. Since 2007, the company has brought events such as the presidential inauguration to 50 of its theaters. Mediaweek (10/26)
NCM adds theaters in 8 states
National CineMedia is extending its ad network into Cobb Theatres, Galaxy Theatres and Storyteller Theatres Corp., in a multiyear deal. Kurt Hall, president and CEO of NCM, said, "The additions of these theater circuits furthers our strategic goal of building a national digital theater network that can compete more effectively with existing national media networks." Mediaweek (10/29)
BIA/Kelsey sees bright future for DOOH
A BIA/Kelsey report forecasts the market for digital out-of-home advertising hitting $2.2 billion this year and $3.7 billion in 2013. Mediaweek (11/4)
Warner Bros., Cinedigm reach deal on virtual print fees
Warner Bros., has contracted with Cinedigm Digital Cinema to cover future bank loans necessary to the industry's continued digital conversion. Warner is the last big distributor to reach a virtual print fee agreement with Cinedigm, which aims to convert as many as 10,000 more screens to digital projection. Studios have typically offered several years worth of the amount they would have spent on film prints to help repay the loans. The Hollywood Reporter (free content) (10/26)
Toys make Hollywood's A-list
The U.S. movies industry is banking on established toy brands as the prime force behind feature films. This summer's box office showed the power of brands such as G.I. Joe and Transformers to lure moviegoers, while flicks starring once-bankable names such as Will Ferrell and Adam Sandler didn't perform as well. Even popular games are getting into the act, with movie versions of Monopoly and Battleship in the pipeline. The Wall Street Journal (11/5)
Show 'E' Award recipient Stewart Harnell recalls accomplishments
Stewart Harnell, recipient of the Show 'E' Award for industry achievement and founder and CEO of Cinema Concepts, has led the way on movie trailer innovations from pioneering policy trailers to successfully transferring a 2-D commercial to 3-D. "It was the greatest idea since sliced bread," he said of the policy trailers he introduced to General Cinemas. "I sent it around to other theater circuits, Loews, and all the other big ones at that time, and everybody fell in love with it." FilmJournal.com (10/22)
Nascar revs up marketing engine with cinema-ad deal
Nascar, under a three-year pact with cinema-ad network Screenvision, will develop a series of 90-second branded clips to be shown on 15,000 movie screens. The deal is Nascar's first in the burgeoning cinema marketing segment, according to this article. Advertising Age (tiered subscription model) (10/21)
Screenvision, HIT launch preschool programming effort
Screenvision, via its programming services unit, will team with HIT Entertainment to bring preschool entertainment featuring Barney, Thomas the Tank Engine and Bob the Builder to more than 100 theaters in its HD digital network through 2010. The children's programming is aimed at attracting larger audiences off-peak. The Hollywood Reporter (free content) (10/14)
Retailer grabs movie audience's attention with live-action ad
Discount retailer Daffy's unveiled the latest surprise in its ongoing advertising campaign by staging live dance performances at a Midtown Manhattan movie theater. The first performance, which was arranged by Screenvision, was filmed for use in a future on-screen commercial highlighting the chain's fun-loving style. The New York Times (tiered subscription model)/Media Decoder (10/26)
Sprint teams with Screenvision, bCode to offer mobile concession coupons
Sprint aims to create the biggest coupon redemption program in the world by teaming with Screenvision and bCode to offer concession coupons at more than 500 U.S. theaters via mobile phone. MobileCommerceDaily.com (10/30)
Schult goes green with new smartbrite line
Schult has debuted a line of environmentally friendly poster cases, displays, signs and menu systems that promise energy savings of up to 90% over traditional products. The smartbrite line also includes kits and other solutions for retrofitting or updating existing displays to LED or digital technology. DigitalSignageUniverse.com (11/2)
"Wizard of Oz" captivates a new generation
A remastered version of the film "The Wizard of Oz" is being screened on a limited basis by NCM Fathom Events, and audiences are reportedly enjoying a theatrical look at a familiar classic. NCM Fathom VP Dan Diamond said: "To see the special effects come alive on the big screen in this high-definition format, to see the wizard and to see the yellow brick road on a 40-foot screen, it's really amazing. You see expressions on people's faces that you've never seen before." Peoria Journal Star (Ill.) (11/4)
CAC members growing their networks
Several CAC Members have expanded their networks this month. Cinema Scene Marketing's Digital Media Network has grown to 115 locations, which account for over 1,500 screens across the U.S. National CineMedia has expanded its national theater network with three affiliates. And Screenvision has renewed its long-term agreement to represent Hogan Communications' 397 college campus-based screens. For more info on CAC's members, visit www.cinemaadcouncil.org.
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