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| June 10, 2008 |
Report: Verklin to be named head of Project Canoe
The cable industry is expected to announce today that David Verklin will be the top executive for Project Canoe, according to this report. Project Canoe is the still-developing consortium that includes Comcast, Time Warner Cable, Cox and Cablevision that is looking to create a universal set of metrics for video-on-demand advertising. The Wall Street Journal (6/10)
Bewkes plays down NBCU speculation
If Time Warner is considering an acquisition of NBC Universal -- as has been speculated since the media conglomerate announced it would spin off Time Warner Cable -- it doesn't seem like it's going to happen anytime soon. Time Warner CEO Jeffrey Bewkes said the company did not "need to or have a particular agenda" when it came to NBCU, which includes a number of big cable networks. Reuters (6/9) Variety (subscription required) (6/9)
Rogers to charge heavy Web users systemwide
Canada's Rogers Communications will begin implementing a systemwide program in July to charge extra when subscribers go beyond a certain Internet usage limit, according to this article. Here in the U.S., Comcast and Time Warner Cable have expressed interest in similar measures to help ease Web traffic congestion. CED Magazine (6/2008) Light Reading (6/9)
"Army Wives" marches to big ratings victory
Lifetime's "Army Wives" began its second season Sunday night and was watched by 4.5 million people, according to Nielsen Media Research, the biggest audience ever for an original drama on the channel. The series drew well in all key age groups: averaging 805,420 women 18 to 34, 1.96 million women 18 to 49 and 1.97 million women 25 to 54. Mediaweek (6/9)
Marcia, Marcia, Marcia takes on B&B reality
CMT is preparing an eight-episode reality show titled "Outsider's Inn," which features Maureen McCormick, who played always-got-her-way Marcia on "The Brady Bunch." In the series, McCormick runs a B&B in Tennessee, but finds out it's actually hard work and needs the help of pals such as Bobby Brown and Carnie Wilson. All Headline News/Celebrity News Service (6/9)
ESPN tees up extensive Open coverage
ESPN is getting ready to blanket the U.S. Open golf tournament, presenting the event on a whopping 15 platforms, including ESPN, ESPN Deportes, ESPN360.com, ESPN Radio and ESPN Mobile TV. The sports channel will offer 14 hours of live coverage in the first two rounds alone. Mediaweek (6/9)
ACA: Retransmission talks + DTV switch = recipe for disaster
The ACA sent a letter to Congress on Monday warning that the one-two punch of the transition to all-digital TV signals and retransmission-consent negotiations -- both of which will come to a head early next year -- could lead to major confusion for consumers. "The potential impact that retransmission consent negotiations may have on the DTV transition threatens to cause significant confusion for tens of millions of cable households," said Matthew Polka, president and CEO of ACA. Broadcasting & Cable (6/9) CED Magazine.com (6/9)
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NBCU, NextMedium ink product-placement deal
NBC Universal has teamed up with NextMedium to more efficiently analyze and bring to fruition new product-placement opportunities for advertisers. The first shows that will see the benefits of the deal will be USA Network's "Psych" and NBC's "Life." Multichannel News (6/9) TVWeek.com (6/9)
Nick to market "iCarly" products
Nickelodeon is getting ready to bring out the first line of consumer products tied to its tween hit "iCarly." The line includes music CDs, clothing and electronics devices and is expected to be unveiled at the Licensing International Expo going on in New York this week. Multichannel News (6/9)
CE companies join cable's tru2way efforts
Five consumer-electronics companies have signed on to back cable's tru2way initiative, a technology platform to develop two-way, interactive set-top boxes and digital TVs. The five -- Advanced Digital Broadcast, Digeo, Intel, Panasonic and Samsung -- follow a decision by Sony two weeks ago to support tru2way applications. Light Reading Cable (6/9) PC Magazine (6/9)
Time Warner Cable gets ready for FiOS move into New York
Time Warner Cable Chief Operating Officer Landel Hobbs said the company would nearly double its high-definition offerings in New York -- from 55 channels to about 100 -- and make its Start Over service available there soon. The moves come as Verizon plans to roll out its FiOS service in the Big Apple in the third quarter. Multichannel News (6/9)
The Buzz (CORPORATE ANNOUNCEMENTS)Executive producers Tom Hanks and Gary Goetzman thrilled critics and viewers when the epic seven-part miniseries JOHN ADAMS aired on HBO in March. Now the "spectacular" (New York Post) production based on David McCullough's Pulitzer Prize winning biography, is available to own as an exceptional, bonus-laden DVD set from HBO Video, releasing June 10th. Interested in learning more about advertising in CTAM SmartBrief? Click here for detailed industry information, and a CTAM SmartBrief media kit.  |
Call for Summit speakers
CTAM is looking for speaker submissions for the 08 Summit, Nov. 9 to 11, in Boston. The Summit is a must-attend industry event, where professionals gather to share ideas, gain knowledge and think differently about marketing and technology-based products. For more information go to http://www.ctam.com/conferences/summit/call_for_speakers.pdf.
Check out CTAM research blooming this spring
DVRs and on demand are blossoming with increased adoption and penetration. Discover how this growth has affected television viewing through an extensive analysis into adult and teen media behavior in the new 2008 CTAM Co-op Study, Watching On Demand and DVRs: The Impact on TV Viewing. Order Now!
Robertson, Edwards have license to rise at Discovery
Julie Robertson has been promoted to vice president of domestic licensing for Discovery Communications, and Jo Edwards has been named vice president of international licensing for the company. Both Robertson and Edwards have worked in Discovery's licensing department for eight years. TVWeek.com (6/9)
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