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| July 8, 2009 |
Users flock to Web to view service for King of Pop
CNN.com, Yahoo.com, FoxNews.com and MSNBC.com attracted sizable traffic for their live webcasts of Michael Jackson's memorial service but didn't come close to the traffic generated by President Barack Obama's inauguration in January. CNN and MSNBC used partnerships with Facebook and Twitter, respectively, to allow users to post comments on the events as they unfolded, according to this article. Mediaweek (7/7)
Report: 640 million homes to have broadband by 2013
The number of households with high-speed broadband technology will rise by 2013, with Asia leading the way in broadband distribution, accounting for nearly half of the global market share, according to a report released by Parks Associates. Analysts also said that as a result of the Barack Obama administration's stimulus package, the U.S. will continue to grow its broadband base at an aggressive rate. InformationWeek (7/7)
Webcasters set royalty fees with music industry
Internet radio sites have reached a royalty agreement with SoundExchange that offers lower fees and greater flexibility than a payment structure approved two years ago by the Copyright Royalty Board. Los Angeles Times (7/8) The Wall Street Journal (7/8)
Survey: Brand sites trusted by 7 in 10 consumers
Nine in 10 consumers value opinions from people they know, while 70% trust the views of online users and information posted on brand Web sites, according to the Nielsen Global Online Consumer Survey. Brand sponsorships also resonated with consumers, with nearly two in three saying they trusted them, while cinema ads had the trust of more than half of the 25,000 participants in the poll. Adweek (7/7)
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Google to compete with Microsoft with new operating system
Google in the latter half of next year plans to release an operating system based on its Chrome Web browser for low-cost PC netbooks, according to a post on its Web site. The Google Chrome Operating System will go head-to-head with rival Microsoft and its Windows operating system, according to these articles. The Wall Street Journal (7/8) NYTimes.com (7/8)
Amazon's ad strategy for Kindle emerges in patent filings
A series of patents filed by Amazon with the U.S. Patent Office show the company has highly developed plans for advertising on the electronic reader Kindle, according to this article. The patents demonstrate Amazon has the capability to add ads throughout e-books, in the margins, between chapters or after every 10 pages. MediaPost Communications/Online Media Daily (7/7)
Judge excludes some claims from YouTube infringement case
U.S. District Judge Louis Stanton says some of the plaintiffs in a class-action lawsuit against YouTube are not entitled to damages in their claims of copyright violations. Stanton ruled the law "bars statutory damages for all foreign and domestic works not timely registered" for copyright protection in the U.S. The Wall Street Journal (7/8)
A bailout for media?
New York Mayor Michael Bloomberg, a media baron in his own right, announced plans for a city-funded stimulus designed to create jobs in publishing, TV and online media with training facilities, tax breaks and inducements for media companies to set up shop in Gotham. Advertising Age (tiered subscription model) (7/7) The Wall Street Journal/Digits blog (7/7)
Microsoft UK in ad deal with Warner Bros. for Harry Potter
Warner Bros. has tapped Microsoft UK to manage the digital ad promotion of its newest Harry Potter installment, "Harry Potter and the Half-Blood Prince." The campaign includes ads on XBox Live, a microsite complete with clips from the film and an online competition that awards winners with an all-expenses-paid trip to a Harry Potter exhibition in Chicago. The Guardian (London) (7/7)
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Column: Twitter gives travelers a way to be heard
Airlines, hotels and other travel-related companies are promoting their brands using Twitter, while consumers are using the microblogging site to complain about issues and finding they often receive quick responses. The phenomenon is prompting some travelers to skip customer service and handle their issues using Twitter. NYTimes.com (7/5)
Online Brand Measurement: Unlocking Silos Is Key
A major problem for digital marketers is the inability to measure how effective their online brand campaigns are. EMarketer CEO Geoff Ramsey, in an industry report titled "Online Brand Measurement: Connecting the Dots," set out to discover whether better brand measurement will deliver online the boost it needs. InsightExpress was commissioned by eMarketer to conduct a poll of industry stakeholders for the report. On a scale of 1 ("We're still in the Dark Ages") to 10 ("We've got this all figured out"), a majority (51%) rated the current state of online brand measurement at 5 or below. In eMarketer's interviews with professionals who are experts in the field of building models and processes for online brand measurement, it was clear that integration is hard when data are locked in silos. Unlocking those silos is a critical step toward connecting the dots of media measurement.
To find out more about digital marketing and eMarketer's report "Online Brand Measurement: Connecting the Dots" click here.
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Why agencies need to keep their "star performers" happy
Although there are more job seekers than good jobs available, agencies would be wise to take steps to retain their "star performers," who have the capacity to find a new position in any job market, writes Stuart Parkin, a New York-based career coach and executive recruiter. "If agencies fail in this effort, top-performing employees will leave, and when they do, invariably so will clients," Parkin writes. Advertising Age (tiered subscription model) (7/6)
Who's Hiring Industry Job Listings
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IAB MIXX Awards: Deadline is Friday
Time is running out. Recognizing innovation and impact, the IAB MIXX Awards put the spotlight on the best interactive campaigns. Shouldn't your work be in the running to join the impressive list of past winners? Agencies: BBDO, Carat, Digitas, Goodby, Silverstein & Partners, Hill Holliday, JOGO Media, McKinney, MRM Worldwide, Ogilvy, RPA, Sensis, TBWA\Media Arts Lab, TEQUILA\ and others. Brands: Adobe, Alberto-Culver Co., American Express, Apple, BMW, Honda, ING, Liberty Mutual, MasterCard, Nissan, U.S. Army, Virgin Atlantic, Vodafone and others. With 17 categories, there's a place for every campaign and an opportunity for multiple accolades. Having your work noticed by ecosystem leaders has never been more important than it is now -- as the call for an interactive creative revolution gathers force. MIXX-Awards.com.
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