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| September 16, 2009 |
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Why digital political consultants see gold in California
Engage and Blue State Digital are among the Washington, D.C.-based digital political consulting firms to look westward to California to expand their businesses. "Just by the nature of the ballot initiatives and propositions, [California is] the right market for political work," said Engage partner Mindy Finn. "That, in conjunction with it being so forward-leaning when it comes to technology, it's the natural place we'd venture after D.C." ClickZ (9/16)
Cable firms borrow Web's interactivity for new ad strategies
Some cable providers are using cutting-edge, Internet-like interactive advertising technologies to give marketers a better chance to build a dialogue with consumers. "It's about making the TV a more lean-forward medium than a strictly lean-back medium," said Bob Ivins, vice president of research and data products at Comcast. The Wall Street Journal (9/16) Reuters (9/15)
How will British music service play in U.S. market?
Spotify Ltd., a British online music startup available in six European countries, is embarking on an ambitious plan to expand in the U.S. and China. The service offers free music streams for those willing to listen to a short ad about every 20 minutes or a premium service with no commercial interruptions and better sound quality. Spotify faces competition in the U.S. from rival services like Pandora and MySpace Music, according to this article. The Wall Street Journal (9/16)
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Facebook notches 300M users, goes into the black
Facebook has announced two milestones: The social network has recently added 50 million users for a total of 300 million, and the company also is reporting a positive cash flow on its balance sheet. Advertising Age (tiered subscription model) (9/15) The Wall Street Journal/Digits blog (9/15)
Adobe gets into analytics
Adobe's $1.8 billion acquisition of analytics firm Omniture positions the software marketer to offer Web-building tools that spotlight both design and user optimization. Forrester Research pegs the 2009 U.S. spend on Web analytics software and consulting at $431 million, and the category is expected to grow considerably over the next five years. Bloomberg Businessweek (9/15)
Murdoch sees turnaround in U.S. ad market
Rupert Murdoch, chief executive of News Corp., said the U.S. advertising climate is "much better" than it was just four months ago. Murdoch also announced plans to start charging users to access the News Corp.-owned Wall Street Journal via mobile applications, as well as holding out the possibility that online video site Hulu will adopt a paid-subscription model. The Wall Street Journal (9/16)
Other News
Rubicon to add behavioral data management services
The Rubicon Project, through its acquisition of Seattle startup Others Online, will be offering behavioral targeting management services to ad network clients. "We don't own any data, it's the publishers data," said Rubicon CEO Frank Addante. "We're just facilitating and managing it. It gives us the ability to police the environment, just like [we] police ad networks." Mediaweek (9/15)
Nokia buy points to location-based ad ambitions
Acuity Mobile, a Washington, D.C.-based developer of a location-based mobile ad platform, has been acquired by Navteq, Chicago, a digital mapping unit of mobile giant Nokia. The deal is part of Nokia's effort to add a range of mobile services to its core handset business, according to this article. InternetNews.com (9/15)
Featured Content
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On social networks, everyone is a marketer
Startup Udorse has a plan that can turn any social-network member into a paid product endorser. Users who register with Udorse can add brand-name tags to their Facebook photos and collect a revenue share when their virtual friends click through and buy endorsed products from partner marketers. The Wall Street Journal/Digits blog (9/15)
How working moms can keep careers from crashing
Working moms who want to advance their careers need to "purge their lives of perpetual mommyness," Eve Tahmincioglu writes. Women should avoid talking about their kids at work and pick a partner and friends who are supportive of a career, she writes. Career Diva blog (9/14)
Who's Hiring Industry Job Listings
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Bad News for Radio
The message coming from the radio industry is clear: Terrestrial radio is in trouble financially and things will get worse before they get any better. EMarketer foresees steep declines in ad revenues for the remainder of 2009 and into 2010, as many of radio's former top advertisers in the automotive industry were among those hardest hit by the economic downturn. In 2009, advertisers will slash spending on terrestrial radio advertising by $3.2 billion, down 18% from 2008.
To find out more about digital marketing and eMarketer's report "Internet Radio Makes Waves," click here.
Main Stage MIXX is SOLD OUT -- but you can still get in on the action
Put your name on the waiting list now for MIXX. You'll be one of the first to be notified if more seats become available. But don't risk it; there are still plenty of other ways you can be part of the creative revolution -- if you act fast. Seats and tables are available for the MIXX Awards Gala, on Tuesday, Sept. 22, and the MIXX Expo Hall is open -- both giving you access to unmatchable networking opportunities with the smartest minds in the industry. Looking for a way to add some practical training to your Advertising Week agenda? Seminars@MIXX, IAB professional development courses, are happening on Tuesday, Sept. 22. Sign up now!
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