Best Practices

Marketing techniques that are worth the money
Even if an investment in marketing fails to yield a direct financial result, it still can provide an overall benefit to the company. Marketing techniques like referral programs, market research, a good Web site and an e-mail campaign are all part of the ongoing process of raising your company's profile and revenue. Forbes (5/17)

Create Web site outline first
Providing a detailed Web site outline to your Web designer can greatly decrease your costs and makes the process more efficient. A good outline will include an idea of content, structure, design ideas and an easy and enjoyable way for visitors and potential buyers to navigate the site. Entrepreneur (6/2007)

Management

What leaders must do to succeed
Today's CEOs have a wider range of duties and responsibilities than ever. Successful CEOs are those who communicate effectively with investors, employees and government officials; hire managers and advisers whose skills complement their own; and clearly and openly communicates financial results. Strategy+Business (free registration) (6/1)

Customer Relations

Relationships count in customer service
Maintaining a positive customer-employee relationship is a key aspect of good customer service. Companies need to make sure they are checking in with customers and providing excellent service through regular face-to-face and phone contacts. CEO Strategist (6/1)

Training and Presentation

Learn to respect co-worker differences
Disagreements and disputes at work can be avoided by training employees in office communication and conflict management and avoidance techniques. Reinforce the need to respect differing values and cultural norms. Manage Smarter (6/8)

Closing the Deal

What a manager's top priority should be
"The challenge for management these days is really in the care and feeding of your best talent," says Joe Griesedieck, vice chairman of Korn/Ferry International, in Inc.com.

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