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| November 16, 2009 |
Dairy Management official sees global opportunities
The dairy industry "can't escape the impact of globalization" and must pursue international markets, said Alan Reed, senior vice president with Dairy Management. Speaking at a forum for dairy managers, he said U.S. producers can add value and tap world markets by "turning the milk into a product the world wants." Lancaster Farming (Pa.) (11/13)
Branded ConAgra program uses laughs to stir up appetites
A branded ConAgra program called "What's So Funny?" appears daily on Yahoo! TV and recaps funny moments from prime-time TV the previous night. The program includes a segment that begins with letters adding ingredients to a pot with the Marie Callender's Home-Style Creations logo, followed by a 15-second ad for Marie Callender's. Brandweek (11/14)
Sargento and Bertolli team up on campaign
A combined print ad for Sargento Artisan Blends Parmesan and Bertolli Pasta Sauce features coupons for both products and touts the ingredients as central components of lasagna recipes. The brands also are featuring recipes using both Sargento and Bertolli ingredients on both Web sites. Progressive Grocer (11/15)
Pinkberry gets a Texas accent
The 77th Pinkberry location opened in Dallas, marking the first U.S. store in the frozen-yogurt chain to open outside New York or California. The company, which also has stores in Dubai and Kuwait, plans to expand to seven more U.S. markets, plus Mexico. Nation's Restaurant News (free registration) (11/13)
Companies are embracing mission statements
Procter & Gamble is touching and improving lives, Wal-Mart helps consumers save money and live better, and General Mills has taken "We Nourish Lives" as its motto. While it's not clear whether these mission statements translate to increased sales, they might bolster employee morale by fostering feelings of unity and purpose. Advertising Age (tiered subscription model) (11/16)
Coca-Cola pours on the visibility in more U.S. markets
Coca-Cola will double its "boost zones" in North America from the current 50, the company said. In the targeted areas, the company and its bottlers work with retailers to increase visibility of Coke logos and products, for example adding Coke logos to menus and requiring quickservice servers to wear Coke-branded visors. Bloomberg (11/16)
Food makers court mommy bloggers
Mommy bloggers are increasingly being pursued by major food manufacturers to write about their products. Companies are offering everything from trips to free products in order to get these influential bloggers to learn more about their companies. Los Angeles Times/Daily Dish blog (11/15)
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Dairy UK report shows sustainability progress
The first sustainability report from Dairy UK said the country's dairy companies will meet the goal of incorporating 10% recycled material into milk bottles by the end of 2010. Currently, 25% of milk bottles meet that target, according to the report. DairyReporter.com (France) (11/13)
The Buzz (CORPORATE ANNOUNCEMENTS)
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"Dairy Facts 2009" Now Available in Print or Electronic Format
The latest edition of "Dairy Facts," published by IDFA and Dairy Foods magazine, provides a comprehensive overview of 2008 sales, consumption and production data for the dairy foods industry. This 120-page book offers an excellent summary of the overall health of the U.S. dairy industry and dairy trends. Delivered in an easy-to-use format, "Dairy Facts" provides information from government and private market research sources on the fluid milk, cultured dairy, cheese, and ice cream and frozen desserts markets. Order either print or electronic versions today.
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