Featured Content
 |
| Your feedback is important to us. Click here to email us your feedback. |
| IAB SmartBrief |
| November 6, 2009 |
Research: Product chatter gets louder on social media
Social networks are now places where users can learn about brands, a joint report from Performics and ROI Research has found. Among the findings: Almost half of Twitter users conducted a search for a brand after finding out about it on the microblog, while 46% of Facebook users have discussed or recommended products to others. MediaPost Communications/Online Media Daily (11/5)
Can Hollywood monetize online video?
While there have been some positive steps recently, the video industry remains slow to embrace innovative, commercially viable ways to migrate TV and film content over to the Internet, according to this report. "Studios are feeling their way through," said Rick Bolton, the chief executive officer of Film Fresh, a digital downloads firm. "But the consumer is going to decide where this all is going, not the corporate side." The Hollywood Reporter (11/5)
Report: E-tail sales dropped 2% to $29.6B in Q3
Sales in the e-commerce segment in Q3 slipped 2% to $29.6 billion, compared to the same period in 2008, comScore is reporting. The dip marked the first time that e-tail sales in two straight quarters were down, per this article. ClickZ (11/6)
Google gives users a new look at themselves
People with Google accounts can get a glimpse of the information collected about their online habits and activities across the Web giant's various applications and services, using a new product called Google Dashboard. The New York Times (tiered subscription model)/Bits (11/5) The Wall Street Journal/Digits blog (11/5)
News Corp. touts focus on "The Interestnet"
In an appearance at the ad:tech conference in New York City, News Corp. chief digital officer Jon Miller said the company's digital strategy emphasizes three areas: real-time information, mobile media and social media. He also sees the online ad market in three categories: ads on premium content, targeted ads and ads that run on "the long tail" of the Web -- the huge archive of content. The Wall Street Journal/Venture Capital Dispatch blog (11/5) Mediaweek (11/5)
Three execs join Sapient Interactive team in Boston
Eric Healy, executive vice president, corporate development at Aegis, has been named vice president, marketing services, for Sapient Interactive's main unit in Boston. Also joining Sapient are Matt Lindley, executive vice president, executive creative director of Arnold's digital arm, as director of brand experience and innovation, and Barry Fiske, group creative director at DDB, Los Angeles, as creative director. Adweek (11/4)
Multicultural segment is place for minority job seekers to network
Jeanette Guardiola, a freelance art director at a Hispanic shop in New York, recommends that minorities looking for work in marketing add to their networking schedule events geared toward the multicultural segment. "It is important to make pertinent connections in the field in order to pave a way for you and your endeavors, and often that means stepping away from the computer and heading out to meet people at events that were made for us," Guardiola writes. Advertising Age (tiered subscription model) (11/5)
Nokia to feature Rihanna in campaign for X6 phone
R&B singer Rihanna is the star of the new "Nokia Play 2010" multiplatform effort for its X6 phone and entertainment programs. Under the deal, Nokia will present a live performance by Rihanna to its subscribers and release a special edition of her new album, "Rated R," with a bonus track and a mobile app. Adweek (11/6)
Featured Content
|
In-flight Web for the holidays, from eBay
Some holiday travelers will enjoy free in-flight WiFi as part of a promotion from online auction house eBay and Delta Air Lines. Passengers on about 300 specially equipped planes will get a promotional code to connect to WiFi that takes them to eBay's holiday home page. Advertising Age (tiered subscription model) (11/4)
The "hyper-social" generation comes of age
The first generation to be raised on a media diet of social networks and mobile-phone texts is growing up, and headed for college and careers. Experts are divided as to whether their ability to manage multiple conversations and communicate in pithy 140-character bursts should be seen as an asset or a liability in the workforce. The Wall Street Journal (11/5)
Who's Hiring Industry Job Listings
|
IAB Ad Operations Summit: Nov. 16 in NYC
Registration is now open for the IAB Ad Operations Summit. Network with and learn from thought leaders, publishers, agency executives and ad operations professionals who are committed to waging -- and winning -- the war on discrepancies. Be the first to experience a true Impression Exchange solution. Get a sneak peek at the new Performance Ad Scoring tool that allows publishers and agencies to test the ad load performance of creative prior to insertion. And, get your questions answered by engaging in frank discussion with those implementing E-Business Standards, the integration solution for transferring business order information between advertising agencies and media companies. Ad agency executives may qualify for a complimentary pass -- but only a limited number are available. Learn more at www.iab.net/adops2009.
|
--Yogi Berra, |
Email: iab@smartbrief.com
Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
Legal and Privacy information at
http://www.smartbrief.com/legal.jsp
Unsubscribe
You wouldn't have won if we'd beaten you."