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| ABA SmartBrief |
| November 2, 2009 |
PepsiCo is opening decision on ad shop to the public
PepsiCo is giving consumers the power to chose ad agencies for three product launches. In a contest starting this month, any agency, independent film company or individual can submit 12-second clips outlining ideas for marketing Mountain Dew line extensions Distortion, Whiteout and Typhoon, which were created through crowd acclaim. Advertising Age (tiered subscription model) (11/2) Adweek (11/2)
Blogger adds buzz to Wawa's organic coffee
Robin Shreeves is touting Wawa's organic Peruvian coffee on the Mother Nature Network's Web site. She is encouraging people to let the company know they like the organic option and want to see it continued. Convenience Store News (11/1)
Apple Rush adds Organic Light line with 40% fewer calories
Apple Rush is launching Organic Light, a line of juices with 40% fewer calories than its 100% juice products. The reduced-calorie versions, available in Pomegranate, Original Apple and Black Cherry, will contain 60% organic juices and a blend of stevia and erythritol. Drinks Business Review (10/29)
Facebook campaign is a sweet success for Splenda
A Facebook page for Splenda Mist No Calorie Sweetener proved successful in allowing Splenda to gather feedback and demographic information, and to distribute product samples to users who signed up as fans. More than 16,000 samples were distributed in two weeks, and more than 3,100 Facebook users signed up as fans. MediaPost Communications/Marketing Daily (10/31)
Study finds gender differences in foods children like
Boys prefer meat, poultry and fish while girls like sweet foods, fruits and vegetables, a study has found. Though tastes change as children get older, the results could help foodservice managers develop menus that children are willing to eat and improve efforts to encourage healthy eating. FoodNavigator (10/29)
Chronic stress is linked to consumption of high-fat foods
Researchers who interviewed more than 600 overweight or obese women found that those with chronic stress are more likely to eat high-fat foods and feel they lack control over their eating and hunger. The chronically stressed were also more likely to try to control their weight through "rigid restraint" techniques such as vowing to avoid certain foods or skipping meals -- strategies that often backfire. USA TODAY (11/1)
Jamba Juice takes "Feel Good" campaign to NYC
Jamba Juice's "Feel Good Jambassador," the Bananaman, will give away $30 gift cards and Jamba Feel Good Bucks vouchers worth up to $10,000 in cash. About 350 shoppers will receive the freebies outside the Ricky's NYC location, marking the fourth event of the company's "Feel Good" campaign. QSRMagazine.com (10/30)
CPG is now largest online video category
CPG companies have become the largest category in online video, surpassing automotive, the 2008 leader. However, the category is still small, with all videos beyond YouTube getting about 4 billion views a month. Advertising Age (tiered subscription model) (11/2)
Featured Content
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Independent survey of communities shows recycling access widespread with room for growth
The American Beverage Association released a report showing that nearly three in four Americans have access to curbside recycling programs -- but the infrastructure is in place for millions more to gain access to this convenient and efficient form of recycling. Read more.
Sip & Savor, an ABA blog
Check in daily to get the inside scoop on all things beverages so you can make informed decisions about our products, as well as the issues surrounding our industry. We hope you enjoy what you read -- and contribute to the conversation. View today's post.
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