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Tips for B-to-B sales calls

There are better ways to get in touch with a company's marketing, HR or IT director on a cold call than by directly asking for them by job title, which will more often than not result in a voicemail or call-back request. Instead, offer referrals and ask who would be the best person for you to speak to, so that whoever is fielding your call knows you are genuine and mean business. AllBusiness.com (03/05)