Screenvision to bring live feed programming to 300 theaters
In an effort to attract a wider audience with off-peak documentaries, live sports events, arts performances and other complementary programming, Screenvision will bring new live feed technology to 300 movie theaters by the end of next year. Since 2007, the company has brought events such as the presidential inauguration to 50 of its theaters. Mediaweek (10/26)
