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MTV looks to a virtual future

MTV was once the symbol of all that was young and hip in the entertainment industry. But even network executives will concede that MTV has lost some of its groove. But Leapfrog, a new unit inside the company, is betting that MTV will be at the fore of the next big thing -- virtual communities. First up is Virtual Laguna Beach, where fans of "Laguna Beach: The Real Orange County," gather in avatar form. Wired (02/2007)