Are blockbusters part of your project portfolio?
Despite arguments that there is less risk in selling specialized services and solutions to niche industries than going for broke with a blockbuster, an expert says failing to pursue blockbusters is riskier. Such an approach could "condemn your enterprise to a lifetime of slave labor harvesting the long tail of micro-opportunities rather than imagining, pursuing, and marketing the global solution to an important, widely shared problem." HBS Working Knowledge (09/10)