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Drug, advertising executives defend online ads to FDA

Representatives from the pharmaceutical and advertising industries warned the FDA that online drug ads cannot contain all risk information instantaneously because it will compromise clarity of the promotional material. Amy Cowan, head of industry for health at Google, said drug companies' search ads were "more relevant, transparent and informative" before the FDA warned 14 manufacturers about ads that did not state all risks associated with their products. Wall Street Journal, The/Dow Jones Newswires (11/12), MediaPost Communications/Online Media Daily (11/12)