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Will Apple TV kill the 30-second spot?

The new Apple TV device, which allows users to download shows without TV commercials from iTunes and transmit them to their TVs, is one of the factors likely to spur the end of the 30-second spot, perhaps within the next 10 years, according to Jeff Binder, senior director for connected home solutions with Motorola. As a result, he said, "almost all advertising a decade from now will be addressable." CNNMoney.com (03/14)