Let influx of info help you, not slow you down
"Today, the Web has changed everything: Now your prospect's business is online for all to see, and it's much easier to build a call list and acquire intricate details about your sales targets," writes Frank Filippo of Dow Jones's Enterprise Media Group for Manage Smarter. "While being able to access intelligence about those companies and individuals whom you know can benefit from your product or service is certainly an improvement, information overload is a serious issue."