Value-added services add to the bottom line
With attempts at price increases not working for most wholesaler-distributors, a better approach is to develop value-added products and services that target unique segments with specific offers. That means educating yourself on the nature of your market niches and targeting markets from the high-end to the low-end, instead of taking a one-size-fits-all approach. W-Ds need to stop giving away value-added services as perks and start utilizing them as chargeable benefits, the authors of this article advise. Modern Distribution Management (07/25)