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Mobile marketing gains momentum in the U.S.

Now that major carriers, such as Sprint Nextel and Verizon Wireless, have opened up the mobile-marketing playing field, mobile advertising is picking up steam in the U.S., with major brands, including Nike, using the platform. Consumers remain skeptical, but a Forrester Research report shows that consumers are open to ads that are perceived as having value. E-Commerce Times (01/02)