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USA wins weekly viewership crown, but ESPN rules in demos

USA averaged 3.47 million prime-time viewers during the week that ended Nov. 1, making it the most-watched, ad-supported cable network during that period. While USA won the overall viewership crown, ESPN's lineup of professional and college football won the day in the 25-to-54, 18-to-49 and 18-to-34 demographic groups. Mediaweek (11/03)