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Bath & Body Works trims outside brand offerings


Bath & Body Works has cut its vendor list by 50% as it reverses an earlier strategy to create large stores and add more outside brands to its offerings. "We still feel very strongly about third-party brands and continue to carry them. We continue to look for not only new items within the brands we carry, but also additional brands," CEO Diane Neal said. "I personally think we over-assorted ourselves, and we are really just right-sizing."  Women's Wear Daily (11/30)







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