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Nick hooks up AT&T with "iCarly" audience

Nickelodeon has inked a multiplatform-marketing agreement with AT&T that will, beginning next week, play out on the network's tween-appealing "iCarly" show. For Nick, the AT&T deal represents another level of success in cultivating relationships with nonendemic advertisers, an initiative that already has included automotive companies and consumer-electronics makers. Mediaweek (08/25)