Targeted marketing campaigns work well for small businesses
Small businesses may not financially be up for the big-time promotional campaigns often organized by larger companies, but they can still see benefits from their own targeted mail campaigns. Some recommendations for a marketing campaign include building a running list of newcomers to the area who may not be familiar with your product or service; using an intriguing offer or call-to-action for the campaign; and inviting prospective customers to an informative seminar. Manage Smarter (11/06)