Selling in an "experience economy"
Today's consumers want memorable experiences, not just a product. This is one of several points to keep in mind when crafting your business's Web site and pitching your good or service, expert Jerry Bader says. Bader cites the authors of "The Experience Economy: Work is Theatre & Every Business a Stage," who write: "While commodities are fungible, goods are tangible, services are intangible, experiences are memorable and transformations are effectual. The experience economy demands a new way of thinking about your audience and exactly what it is you're selling." MarketingProfs (08/12)