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Amazon's vision for PayPhrase includes mobile, in-store


Amazon recently rolled out its new PayPhrase service that allows consumers to easily make purchases at certain online retailers by linking to their Amazon account. Amazon executives, however, envision PayPhrase to work with mobile commerce and in-store as well as online. "We want [PayPhrase] to be used anywhere they want to pay, anywhere a customer happens to be," said Matt Williams, general manager at Amazon PayPhrase.  StorefrontBacktalk (11/04)







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