SmartBrief on Entrepreneurs

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Recognizing the limits of social-media marketing

Social-media marketing is sometimes presented as a sort of small-business panacea, but it does have its limitations, according to marketing strategist B.L. Ochman. Among the 10 things you can't do with social media: lock down sales, instantly fix a bad reputation or write your marketing budget down to zero, she writes. Advertising Age/Digital Next blog (11/02)