NAW SmartBrief

Tell a Friend

Complete the form below to send this NAW SmartBrief story to a colleague

* Your name:

* Your E-mail:

* Your friend's E-mail: Separate multiple addresses with commas
To access your saved contact list(s), you must log in.

Personal Message: (2000 characters at max)

(2000 characters left)

Terms and conditions: You must submit valid e-mail addresses only. Use of e-mail addresses is subject to the terms of SmartBrief's privacy policy.

Delay payment to prevent online ad fraud

Online advertisers can eliminate more than 70% of fraud without cutting into profit simply by delaying payment to the affiliate by two to four months, according to new research out of the Harvard Business School. HBS Working Knowledge (03/24)