Report: More than 1 in 3 viewers watch TV out of home each week
About 88 million people ages 12 and up -- representing about 35% of viewers -- watch some TV out of home each week, according to a report from Arbitron. The search from late last year also showed that 64% of viewers 12 to 17 and 49% of those 18 to 24 screened TV away from home at least once per week, vs. 23% of viewers aged 55 and older. Mediaweek (04/04)