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Translation firms help maintain brand identity in any language

Companies can avoid potentially embarrassing mishaps involving their products' names by turning to a translation firm, whose job is to check for alternate meanings in multiple languages. In one case, Charlotte, N.C.-based Choice Translating helped the maker of a weight-loss pill avoid assigning its product the name "Tegro," which was phonetically similar to the French words for "you are fat." CNNMoney.com/Fortune Small Business (07/14)