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What's the 411? Directory assistance advertising

New directory assistance companies, including 1-800-FREE-411 and 1-800-411-METRO, are offering callers a break from fees charged by telecoms, but at the cost of listening to an advertisement. The ads are targeted like Internet ads: A request for the number of a florist might yield an ad for a competing florist and the chance to be connected to the advertiser automatically. Wall Street Journal, The (04/20)