Play it safe, use ESP for e-mail marketing
Using an e-mail service provider is a cost-effective and efficient way to run an e-mail marketing campaign. "While you control your email marketing account and send out emails using a Web browser interface, the ESP's servers and Internet connections do the heavy lifting," says the marketing manager for EZ Publishing. Consider what kind of IP address to use, customer support and infrastructure when choosing an ESP. SmartBIZ (06/26)