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Super Bowl spot to pop in 3D

A 3D Super Bowl ad for PepsiCo's SoBe Lifewater is being created by DreamWorks Animation and will include a trailer for the upcoming film "Monsters vs. Aliens." Intel, which provided technology for the trailer, is making available 125 million pairs of 3D glasses, which are being distributed by PepsiCo though SoBe Lifewater retail displays. Advertising Age (01/05), Broadcasting & Cable (01/05)