EBay launches online fashion magazine called The Inside Source
Although eBay may not be the favorite shop of fashionistas, the company is striving to change that through The Inside Source. The online magazine, which will be written and edited by magazine writers, will focus on fashion trends while pitching items that are for sale on eBay. Meredith Barnett, the editorial director of the magazine, said it is geared toward the consumer "who is sophisticated, has a sensibility about fashion and lifestyle and may be familiar with eBay but maybe not the full extent of everything it has to offer." New York Times, The/Bits blog (11/04)