Atkins Diet tries comeback with print, Web campaign
Actress Courtney Thorne-Smith is the new face of the Atkins Diet, which is the focus of a new print and online campaign. The effort from parent company Atkins Nutritionals, which bears the tagline "Sweet, Sexy, Science," is meant to portray the diet plan in a "more contemporary" and "less clinical" light, according to this article. Brandweek (01/06)