Winning over customers often involves the whole company
Involving a variety of employees in the sales process creates a more consulting-based style of sales, often with great success. Some companies go so far as hand-delivering documents to prospective clients or taking software developers to meetings to land the deal. "I've rarely gone on a sales call alone. Our people really know the technical and business problems, and when I show up with them, it demonstrates the depth of the company," an executive with DataCert says. Inc.com (11/01)